Aaron Orendorff – VP of Growth at FERMÀT | Former Editor-in-Chief at Shopify Plus | VP of Marketing at Common Thread Collective & Recart

Meet Aaron Orendorff, a content marketing maestro and growth strategist who believes in the transformative power of storytelling. With a rich background in leading content and marketing initiatives at some of the most influential companies, Aaron is dedicated to creating content that resonates deeply with audiences and drives substantial business results.

Career Highlights

FERMÀT:

• Leadership: Currently serving as the VP of Growth at FERMÀT, where he focuses on driving scalable growth strategies.

Shopify Plus:

• Editorial Excellence: Served as the Editor-in-Chief, shaping the content strategy that positioned Shopify Plus as a thought leader in the eCommerce space.

Common Thread Collective & Recart:

• Strategic Growth: Led marketing efforts as VP, driving significant growth and refining the companies’ content and marketing strategies.

Content Contributions:

• Thought Leadership: Published work in top-tier publications such as The New York Times, Mashable, Entrepreneur, Business Insider, Lifehacker, Inc., Success Magazine, and Content Marketing Institute.

Expertise

Aaron’s extensive experience spans various aspects of content marketing and growth strategy. His expertise includes:

• Content Strategy: Crafting compelling narratives that engage audiences and drive leads through the funnel.
• Audience-Centric Content: Creating content that addresses audience pain points and aspirations, ensuring it resonates on a deep, emotional level.
• Growth Marketing: Implementing scalable growth strategies that boost brand visibility and business results.
• Editorial Leadership: Leading content teams to produce high-quality, impactful content that positions brands as industry leaders.

Philosophy Aaron

believes that truly great content saves its audience from their fears and struggles while delivering them to their aspirations. He advocates for content that prioritizes the audience over self-centered branding, aiming to create meaningful connections and drive business results.

Consulting Services

As a member of 100DollarsClub, Aaron offers his extensive knowledge and experience through personalized consulting services designed to help businesses optimize their content marketing and growth strategies.