Alice de Courcy – Group Chief Marketing Officer at Cognism

Meet Alice de Courcy, an experienced B2B SaaS marketing leader known for her expertise in driving revenue and building demand. As the Group Chief Marketing Officer at Cognism, Alice has a proven track record of enabling SaaS companies and startups to accelerate their growth through data-driven and technically sound marketing strategies. She is also the author of “Diary of a First-Time CMO,” sharing her journey and insights into effective marketing leadership.

Career Highlights

• Cognism: Group Chief Marketing Officer, specializing in revenue marketing and demand generation for SaaS companies.
• Growth Strategies: Known for building and executing predictable marketing growth strategies, both as the first commercial hire and during the scale-up phase.
• Data-Driven Marketing: Strong technical knowledge and a data-driven approach to marketing, ensuring measurable results and optimized campaigns.
• Author: Wrote “Diary of a First-Time CMO,” providing valuable insights and lessons learned from her experiences in marketing leadership.

Expertise

Alice’s extensive experience in B2B SaaS marketing provides her with deep insights into:

• Revenue Marketing: Developing marketing strategies that directly drive revenue and contribute to business growth.
• Demand Generation: Building demand through effective and scalable marketing campaigns.
• Data-Driven Strategies: Utilizing data and analytics to inform marketing decisions and optimize performance.
• Technical Marketing Knowledge: Applying technical expertise to enhance marketing efforts and achieve better results.
• Growth Acceleration: Enabling startups and SaaS companies to accelerate their growth through targeted and effective marketing strategies.

Consulting Services

As a member of 100DollarsClub, Alice offers her expertise through specialized consulting services designed to help businesses excel in the competitive landscape of B2B SaaS marketing.