Amalia Fowler – Marketing Expert in Strategy & Paid Media | Faculty at BCIT | Speaker & Mentor

Meet Amalia Fowler, a marketing expert specializing in strategy and paid media with a focus on bringing clarity and tailored solutions to her clients. With a holistic approach to marketing, Amalia has worked directly with hundreds of clients across multiple industries, ensuring that no two marketing strategies are alike. She is also a faculty member at the British Columbia Institute of Technology (BCIT) and a speaker at industry conferences, sharing her extensive knowledge and passion for digital marketing.

Career Highlights

Client Success:

• Google Ads Audits and Strategy: Known for saving clients money through comprehensive Google Ads audits and strategic consultations.
• Holistic Marketing Approach: Combines expertise in Google Ads, Google Analytics, social media marketing, CRO, SEO, and more to deliver customized marketing strategies.

Professional Experience:

• Cross-Industry Expertise: Worked with a diverse range of clients from various industries, bringing cross-platform knowledge to each project.
• Demand Generation: Led demand generation efforts for multiple B2B and B2C organizations, developing cohesive marketing strategies from awareness to post-purchase.

Team Building and Leadership:

• High-Performance Teams: Developed and led two separate high-performance digital marketing departments, emphasizing communication and curiosity in leadership.
• Mentorship: Passionate about educating and mentoring the next generation of digital marketers, supporting their growth and development in the industry.

Public Speaking and Education:

• Faculty Member at BCIT: Teaches marketing, sharing her practical knowledge and industry insights with students.
• Industry Speaker: Featured at conferences such as SMX East, SMX Virtual, and PPC HeroConf, providing valuable insights into digital marketing strategies.

Expertise

Amalia’s expertise lies in her ability to create tailored, effective marketing strategies that save clients money and drive results. Her key areas of expertise include:

• Google Ads and Paid Media: Conducting thorough audits and developing strategic plans to optimize ad spend and improve performance.
• Holistic Marketing Strategy: Integrating various marketing channels and techniques to create cohesive and effective marketing plans.
• Customer Research: Developing brand and voice documents to ensure a unified user experience across all touchpoints.
• Team Leadership: Building and leading high-performance teams with a focus on clear communication and supportive management.
• Education and Mentorship: Teaching and mentoring in digital marketing, helping to shape the future of the industry.

Advocacy and Inclusivity

Amalia is dedicated to fostering a collaborative and inclusive environment in the digital marketing space. She believes in the power of education and mentorship to drive industry growth and innovation.

Consulting Services

As a member of 100DollarsClub, Amalia offers her extensive knowledge and experience through specialized consulting services designed to help businesses excel in paid media and marketing strategy.