Amanda Natividad: Culinary Artist Turned Marketing Virtuoso

Who are you?

I’m Amanda Natividad, the VP of Marketing at SparkToro, an audience research startup. Besides my marketing role, I’m a Le Cordon Bleu-trained chef, a former journalist, and a contributor for Adweek.

Biz Category

Entrepreneur

Country

United States

City

Currently based in San Francisco

Little about you

My journey in the professional world has been diverse and enriching. I’ve led marketing efforts at Growth Machine, Liftopia, and NatureBox, and built Fitbit’s B2B content program. Now, as the VP of Marketing at SparkToro, I focus on innovative audience research strategies. I’m passionate about blending creativity with data-driven marketing, and I frequently share my insights at major events like Demand Curve’s Growth Summit and in guest lectures at Columbia Business School and Cornell University.

Your biggest achievements

One of my significant achievements is building Fitbit’s B2B content program from the ground up, which significantly enhanced their market presence. Leading marketing for Growth Machine and Liftopia further honed my skills in growth strategies. At SparkToro, I’m proud to contribute to pioneering audience research methods that help businesses understand and engage their target markets more effectively. Additionally, my background as a chef and journalist enriches my creative approach to marketing.

Top 3 motivations

Creativity: I’m driven by the creative process, whether it’s crafting a new marketing campaign or developing a unique content strategy.
Continuous Learning: The ever-evolving nature of marketing keeps me motivated to learn and adapt. Every day brings new challenges and opportunities.
Impact: Seeing the tangible impact of my work on a company’s growth and success is incredibly rewarding. Helping businesses connect with their audience fuels my passion.

Biggest biz lesson

The most important business lesson I’ve learned is the power of asking for feedback. Whether it’s from customers, peers, or mentors, constructive feedback is invaluable for growth and improvement.

Biggest life lesson

Life is a continuous learning journey. Embracing new experiences and challenges, both personally and professionally, leads to growth and fulfillment. My diverse career path is a testament to the richness that comes from exploring different passions.

Do you provide Shortcuts?

Yes, I offer Shortcut lessons focusing on content marketing and audience research. In a few sessions, I can share key strategies and insights that have driven success in my career. From building a content program to leveraging audience insights, my lessons can help you enhance your marketing efforts efficiently.

Where can people find you?

Last thoughts

Marketing is an art and a science. Embrace creativity, stay curious, and never stop learning. The more you understand your audience, the better you can serve them and create meaningful connections. Remember, every feedback is an opportunity to grow and improve.