Who are you?
I’m Andrea Atzori, a digital marketing expert with over 20 years of experience. My career began as a web designer and evolved through various roles in London’s dynamic digital marketing scene. Today, I’m the co-founder and director of Ambire, a digital marketing agency based in Australia.
Biz Category
Entrepreneur
Country
Italy
City
Currently residing in Sydney, Australia
Little about you
My journey in digital marketing has been diverse and enriching. Starting as a web designer, I quickly transitioned to managing major campaigns for high-profile clients like PlayStation and Nissan Infiniti in London. In 2011, I moved to Australia to work for AtomicSearch, handling major clients such as Origin and Nike. By 2016, I became the general manager of iProspect, part of the global advertising giant Dentsu. In 2017, I founded Ambire to create a more direct and efficient approach to digital marketing, cutting through the complexities to deliver effective solutions.
Your biggest achievements
One of my significant achievements was leading major campaigns for top brands like PlayStation and Nissan Infiniti, which helped shape my expertise in the digital marketing landscape. At AtomicSearch, I managed high-stakes campaigns for clients like Origin and Nike, further solidifying my reputation. Founding Ambire in 2017 was a milestone, driven by my desire to innovate and simplify digital marketing. My work at iProspect as general manager also stands out, where I led the team to achieve remarkable results. Additionally, my contributions to Search Engine Journal on PPC topics have been well-received in the industry.
Top 3 motivations
- Innovation:Continuously pushing the boundaries of digital marketing to find new and effective solutions.
- Client Success:Helping clients overcome marketing challenges and achieve their goals is incredibly rewarding.
- Simplicity:Striving to make digital marketing more accessible and less bureaucratic for everyone involved.
Biggest biz lesson
The most significant business lesson I’ve learned is the importance of adaptability. The digital marketing landscape is constantly evolving, and staying flexible and open to change is crucial for long-term success.
Biggest life lesson
In life, I’ve learned that perseverance is key. Overcoming challenges and setbacks with determination and resilience has been essential to my personal and professional growth.
Do you provide Shortcuts?
Yes, I offer coaching sessions where I share insights on effective digital marketing strategies, particularly in PPC and campaign management. My Shortcut lessons focus on simplifying complex marketing processes and developing strategies that deliver results. These sessions are designed to help clients quickly grasp essential concepts and apply them to their campaigns effectively.
Where can people find you?
Last thoughts
Embrace change and always seek to simplify the complexities of digital marketing. Innovation and adaptability are key to staying ahead in this fast-paced industry. By focusing on effective solutions and maintaining a client-centric approach, you can achieve outstanding results. Keep pushing boundaries and never stop learning.
