Who are you?
I’m Andrea Michelussi, a seasoned marketing professional with over a decade of experience in the MarTech and AdTech space. My passion lies in bringing products to life through data-driven go-to-market strategies and compelling storytelling.
Biz Category
Employee
Country
Canada
City
Calgary, AB
Little about you
Currently, I work as a Senior Product Marketing Manager for Sendinblue, an award-winning all-in-one marketing and sales solution. My role involves developing and executing data-driven marketing strategies that highlight the value of our products. Before joining Sendinblue, I held key marketing roles at AcuityAds and PwC, where I led marketing initiatives for their Workforce of the Future consulting and technology practice. My career has been built on a foundation of strategic thinking, data analysis, and a passion for storytelling that resonates with diverse audiences.
Your biggest achievements
One of my significant achievements is leading the go-to-market strategy for Sendinblue’s suite of marketing solutions, which has earned multiple awards and recognition in the industry. At AcuityAds, I successfully launched several product campaigns that significantly boosted user engagement and adoption. My tenure at PwC was marked by leading marketing efforts for their Workforce of the Future practice, where I helped position the company as a thought leader in the space. Additionally, my ability to blend data-driven strategies with creative storytelling has consistently resulted in successful product launches and market penetration.
Top 3 motivations
- Innovation: The challenge of developing innovative marketing strategies that effectively communicate product value keeps me motivated.
- Impact:Seeing the tangible impact of my work on product success and customer engagement drives my passion for marketing.
- Storytelling:Crafting compelling stories that connect with audiences on a deeper level is a constant source of inspiration for me.
Biggest biz lesson
The most important lesson I’ve learned is the power of leveraging data to inform marketing strategies. Data provides the insights needed to tailor messages, optimize campaigns, and achieve measurable results.
Biggest life lesson
From my personal experiences, I’ve learned that perseverance is key. Overcoming challenges and staying dedicated to your goals, even when faced with obstacles, is essential for long-term success.
Do you provide Shortcuts?
Yes, I offer coaching sessions focused on product marketing strategies. These sessions cover topics such as data-driven decision-making, effective storytelling, and go-to-market strategy development, helping businesses and individuals accelerate their marketing efforts.
Where can people find you?
Last thoughts
In the ever-evolving landscape of marketing, staying adaptable and data-driven is crucial. Embrace the power of storytelling to connect with your audience, and never underestimate the impact of perseverance in achieving your goals. With the right mix of innovation, impact, and compelling narratives, you can drive significant success in your marketing endeavors.
Cory Crapes “Cory Crapes is cofounder of RAEK, a software that helps businesses collect, organize, and utilize their first-party data to grow. Before cofounding RAEK, Cory headed up growth for multiple restricted products, where he leveraged first-party data to reach customers online when most channels were off limits. Before that, he spent a decade in Fintech, where he helped small and medium-sized businesses scale using the latest payment technologies. Cory enjoys implementing new technologies to tackle the problems facing businesses.”
