Beverly Jackson – Marketing Executive, Board Director, Advocate, Advisor, Investor, Author, Speaker, Crisis Communications Expert

Meet Beverly Jackson, a seasoned marketing executive with over 20 years of global experience in building and managing high-performing teams, launching high-impact campaigns and products, and driving revenue and value for leading brands and organizations. Beverly currently serves as the Vice President of Brand and Product Marketing at Zillow, where she leads the teams responsible for defining Zillow’s core brand essence and bringing product stories to market.

Career Highlights

Zillow:

• Vice President of Brand and Product Marketing: Leads teams in defining the core essence of Zillow’s brand, developing product narratives, and creating events and experiences that deliver on the brand promise. Utilizes data and insights to drive brand loyalty and awareness through innovative digital strategies.

Previous Roles:

• Award-Winning Creative Marketer: Recognized for her ability to create impactful marketing campaigns and drive brand success.
• Board Director: Serves on the boards of Beyond Type 1 and Goodwill Industries International, contributing her expertise to guide organizational strategy and growth.
• Crisis Communication and Brand Reputation Leader: Experienced in managing crisis communications and protecting brand reputation.

Expertise

Beverly’s extensive experience in marketing and brand management has equipped her with a deep understanding of consumer engagement and strategic marketing. Her expertise includes:

• Brand and Product Marketing: Developing and executing comprehensive marketing strategies that drive brand recognition and product success.
• Digital Strategy: Leveraging digital content and social media to enhance customer engagement and brand loyalty.
• Crisis Communication: Managing crisis situations effectively to protect and enhance brand reputation.
• Creative Marketing: Crafting award-winning marketing campaigns that resonate with target audiences.
• Board Leadership: Guiding organizations as a board director with strategic insights and governance expertise.

Advocacy and Impact

Beyond her professional achievements, Beverly is passionate about using her skills and expertise to make a positive impact. She serves as a board member for Beyond Type 1 and Goodwill Industries International, and is dedicated to advocating for important causes and supporting the growth and development of organizations.

Consulting Services

As a member of 100DollarsClub, Beverly offers her wealth of knowledge and experience through specialized consulting services designed to help businesses enhance their marketing strategies and manage brand reputation effectively.