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Blending Logic and Emotion: Carl Weische’s Approach to AI-Driven CRO

Who are you?

 

I’m Carl Weische, co-founder of ACCELERATED, an AI-driven CRO (Conversion Rate Optimization) agency based in Germany. Our unique approach combines the logical and emotional aspects of advertising with data-driven insights to help our clients achieve remarkable growth.

 

Biz Category

 

Entrepreneur

 

Country

 

Germany

 

City

 

Berlin

 

Little about you

 

With a background in sales psychology and Neuro-Linguistic Programming (NLP), I’ve dedicated my career to optimizing sales funnels and maximizing profitability for businesses. At ACCELERATED, we leverage AI to drive conversion rate optimization, scaling our client portfolio to a $250 million yearly run-rate. Our methodology blends the logical and emotional facets of advertising, underpinned by hard data, to deliver exceptional results for our clients.

 

Your biggest achievements

 

One of my biggest achievements is co-founding ACCELERATED and growing it into a leading AI-driven CRO agency with a client portfolio that generates a $250 million yearly run-rate. My expertise in sales psychology and NLP has been instrumental in developing strategies that significantly boost our clients’ profitability and scalability. Additionally, speaking at major industry events like Affiliate World Conferences and sharing our innovative approaches has been incredibly rewarding, helping to shape the future of digital marketing and CRO.

 

Top 3 motivations

 

  • Data-Driven Results:The drive to use data and AI to uncover insights that lead to tangible business growth.
  • Psychological Impact: Leveraging the principles of sales psychology and NLP to create effective, emotionally resonant marketing strategies.
  • Client Success:Helping clients achieve and exceed their business goals through optimized sales funnels and innovative CRO techniques.

 

Biggest biz lesson

 

The most important business lesson I’ve learned is the power of integrating data with psychology. By understanding both the logical and emotional drivers of consumer behavior, we can create highly effective marketing strategies that lead to significant conversion rate improvements.

 

Biggest life lesson

 

From my personal life, I’ve learned the importance of continuous learning and adaptability. Staying updated with the latest trends and technologies, and being willing to pivot when necessary, is crucial for sustained success.

 

Do you provide Shortcuts?

 

Yes, I offer coaching sessions where I share my expertise in AI-driven CRO, sales psychology, and NLP. These sessions are designed to provide practical strategies and shortcuts to help businesses optimize their sales funnels, increase conversions, and achieve scalability.

 

Where can people find you?

 

You can learn more about my work and insights on Affiliate World Conferences, Skool, YouTube, and Forbes Councils.

 

Last thoughts

 

In the dynamic world of digital marketing, blending logical data-driven approaches with an understanding of emotional triggers is key to optimizing conversion rates. Embrace the power of AI and continuous learning to stay ahead of the curve. By doing so, you can unlock unprecedented growth and success for your business.

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