Who are you?
I’m Brendan Kane, a digital strategist who helps the largest brands and celebrities in the world make content go viral. I’m the founder of Hook Point, where my team and I have generated over 60 billion views and amassed over 100 million followers for our clients.
Biz Category
Entrepreneur
Country
United States
City
Currently based in Los Angeles
Little about you
Since 2005, I’ve been at the forefront of digital marketing and viral content creation. I developed the first influencer campaign on YouTube in 2007 and have overseen $200 million in marketing spend. My work includes collaborations with major corporations like MTV, Viacom, and Paramount Pictures, as well as with celebrities like Taylor Swift, Rihanna, and Adriana Lima. My experiments in social media growth led to generating over a million followers on my personal accounts. I’ve authored two best-selling books, One Million Followers and Hook Point, and recently developed The HookPoint Guide to Going Viral.
Your biggest achievements
One of my standout achievements is developing and executing the first-ever influencer campaign on YouTube, which set a precedent for the industry. Leading a team that has generated 60 billion views and over 100 million followers is a testament to our innovative strategies. Working with high-profile clients and helping generate $1 billion in revenue has been incredibly rewarding. Writing best-selling books that help others navigate the complexities of digital marketing and viral content creation is another highlight of my career.
Top 3 motivations
- Innovation: The challenge of creating new, effective strategies to make content stand out in a crowded digital landscape keeps me motivated..
- Impact: Seeing the tangible results of our work, from skyrocketing views to significant revenue growth for clients, drives me to keep pushing boundaries.
- Education: SSharing my knowledge through books, speaking engagements, and courses allows me to help others achieve their goals in digital marketing.
Biggest biz lesson
One critical business lesson I’ve learned is the power of reverse engineering success. By analyzing what works and why, you can create repeatable and scalable strategies that drive significant results.
Biggest life lesson
Persistence is key. The journey to success is filled with obstacles, but staying committed to your goals and continuously adapting your approach is essential for long-term achievement.
Do you provide Shortcuts?
Yes, I offer Shortcut lessons focused on viral content creation and digital strategy. Through a few intensive sessions, I can teach you the principles and tactics that have driven success for the world’s top brands and celebrities. Whether you want to grow your social media presence or create impactful content, my lessons can fast-track your learning and results.
Where can people find you?
- Brendan Kane’s Website
- Mindvalley Podcast
- Bizzabo Events Speaker
- Julie Masters Podcast
- 5 Minute Success Podcast
Last thoughts
In the fast-paced world of digital marketing, standing out requires creativity, strategy, and persistence. By understanding what makes content go viral and continuously innovating, you can achieve remarkable success. Remember, every great achievement starts with a bold idea and the determination to bring it to life.
