Who are you?
I’m Kiser Barnes, a core lead at Digitas’s Web3, Metaverse, and Gaming practice. My focus is on new business pitches and organic growth. As a creative leader and strategic designer, I’ve spent over a decade working at the intersection of culture, commerce, and community.
Biz Category
Expert
Country
USA
City
New York, NY
Little about you
I’ve built my career by defining and enhancing some of the world’s most culturally relevant brands. My journey has taken me through some of New York’s most notable agencies, where I’ve developed a deep understanding of how great brands can foster meaningful human connections. At Digitas, I lead the charge in exploring and implementing innovative strategies in the Web3, Metaverse, and Gaming sectors.
Your biggest achievements
One of my most significant achievements is being a key player in Digitas’s Web3, Metaverse, and Gaming practice. My work has been instrumental in securing new business and driving organic growth. Additionally, my experience with major New York agencies has enabled me to shape and define brands that resonate deeply with their audiences. Being named one of Ad Age’s Web3 Marketing Trailblazers in 2023 was a testament to my contributions to the industry.
Top 3 motivations
- Innovation: The drive to explore new frontiers in technology and design.
- Cultural Impact:The desire to create brands that resonate culturally and foster community.
- Human Connection: The belief that meaningful connections are at the heart of successful branding.
Biggest biz lesson
The most important business lesson I’ve learned is the power of authenticity. Brands that stay true to their core values and connect with their audience on a genuine level are the ones that thrive.
Biggest life lesson
From my personal life, I’ve learned the value of perseverance. Staying committed to my vision, even when faced with challenges, has been key to my personal and professional growth.
Do you provide Shortcuts?
Yes, I offer coaching sessions where I share my expertise on building culturally relevant brands and navigating the complexities of Web3 and the Metaverse. These sessions provide insights into strategic design, creative leadership, and fostering meaningful connections through innovative practices.
Where can people find you?
You can learn more about my work and insights on Ad Age, Shots, Adweek, and my personal website.
Last thoughts
In the ever-evolving landscape of digital and cultural innovation, staying true to your vision and values is crucial. Embrace new technologies with curiosity and a commitment to authenticity. By doing so, we can create brands that not only stand out but also build meaningful connections and communities.
