Caitlin Lacey – Marketing Executive | XR Consultant | People Person | Ex-FB, Ex-Niantic

Meet Caitlin Lacey, an accomplished senior-level product marketing leader with a rich 15-year career in strategy and marketing. Caitlin is known for driving business growth through innovative technology solutions and has a proven track record of developing and executing comprehensive multi-channel marketing strategies. Her expertise lies in building and leading high-performing global teams with a servant-leadership mentality, achieving significant increases in user adoption and revenue growth.

Career Highlights

Facebook (Meta):

• Strategic Leadership: Led marketing initiatives that drove user adoption and engagement for various products.
• Innovation: Developed cutting-edge marketing strategies that leveraged Facebook’s vast platform capabilities.

Niantic:

• Growth Marketing: Spearheaded marketing efforts that significantly boosted user engagement and revenue for Niantic’s augmented reality games.
• Team Building: Built and led dynamic teams to execute high-impact marketing campaigns.

Expertise

Caitlin’s extensive experience in marketing and technology includes:

• Product Marketing: Crafting and executing strategies that drive product growth and user engagement.
• Multi-Channel Marketing: Utilizing a variety of platforms and channels to maximize reach and impact.
• Team Leadership: Leading global teams with a focus on servant leadership, fostering collaboration and high performance.
• Strategic Problem-Solving: Addressing complex challenges with innovative solutions and strategic thinking.
• XR Consultancy: Providing insights and strategies for the implementation and marketing of extended reality (XR) technologies.

Advocacy and Inclusivity

Caitlin is passionate about fostering inclusive environments and driving meaningful change within the tech industry. She emphasizes collaboration and servant leadership to build strong, effective teams.

Consulting Services

As a member of 100DollarsClub, Caitlin offers her expertise through specialized consulting services designed to help businesses leverage innovative marketing strategies and technology solutions.