Who are you?
I’m Catherine Oddenino, a dedicated marketing professional with over 20 years of experience. Currently, I work in Meta’s Measurement Solutions Marketing group, where I focus on developing content and setting research priorities.
Biz Category
Expert
Country
United States
City
New York, New York
Little about you
With a rich background in marketing, ad sales, and business development, I’ve contributed to various media companies over the years. At Turner Broadcasting, I was a founding member of the New Products Group, launching several new products and media brands. I also led business development for Time Inc.’s digital food, home, and travel brands, including Real Simple, Cooking Light, and Sunset. Additionally, I founded and ran Luca & Bosco, an ice cream company in NYC, for four years, blending my passion for entrepreneurship with my love for culinary arts.
Your biggest achievements
One of my significant achievements was at Turner Broadcasting, where I helped launch new products and media brands that had a substantial impact on the market. At Time Inc., I successfully spearheaded business development for prominent digital brands, enhancing their reach and engagement. Founding Luca & Bosco in NYC and running it for four years was a personal milestone, combining my entrepreneurial spirit with my culinary interests. Now, at Meta, I’m proud to be shaping measurement solutions that drive meaningful insights and outcomes for brands worldwide.
Top 3 motivations
- Innovation in Marketing:The opportunity to create and launch new products and strategies that push the boundaries of traditional marketing excites me.
- Impactful Research: Developing research that provides actionable insights and drives business growth motivates me to keep exploring new methodologies.
- Entrepreneurial Spirit: My passion for entrepreneurship and creating something unique from scratch continues to inspire my professional journey.
Biggest biz lesson
The most important business lesson I’ve learned is the value of adaptability. The marketing landscape is constantly evolving, and being able to pivot and adjust strategies based on new data and trends is crucial for sustained success.
Biggest life lesson
On a personal level, I’ve learned the importance of resilience. Running my own ice cream company taught me to persevere through challenges and setbacks, and to always keep moving forward with determination and positivity.
Do you provide Shortcuts?
Yes, my Shortcut lessons focus on developing effective measurement solutions and marketing strategies. Through a few coaching calls, I can share insights on how to leverage data for better decision-making, innovate in product launches, and drive business growth through targeted marketing efforts.
Where can people find you?
You can explore more about my work and insights through AdExchanger and my personal blog.
Last thoughts
The key to success in marketing and business development is adaptability and resilience. Embrace change, leverage data to inform your strategies, and never be afraid to innovate. These principles will not only help you thrive in your career but also enable you to create meaningful impacts in your field.
