Who are you?
I’m Ian Maskell, the Global Marketing Vice President at Accenture. With a rich history in the industry, I spent 15 years with Mars Inc., working with iconic brands like Snickers, M&M’s, and DOVE, and 16 years with Unilever, overseeing beloved products such as Ben & Jerry’s, Magnum, and Cornetto. Currently, I’m part of Accenture Song, where I focus on leading and operating within the realm of responsible business.
Biz Category
Expert
Country
USA
City
New York, NY
Little about you
My career has been a journey through some of the world’s most renowned brands, where I’ve honed my skills in marketing and leadership. At Mars Inc., I contributed to the growth and success of household names like Snickers and M&M’s. My time at Unilever further enriched my experience, allowing me to drive sustainability initiatives and lead marketing for premium brands like Ben & Jerry’s and Magnum. Now at Accenture Song, I’m dedicated to promoting responsible business practices and leveraging my expertise to create meaningful impact.
Your biggest achievements
One of my proudest achievements was spearheading sustainability initiatives at Unilever, where we focused on reducing environmental impact and promoting ethical business practices. At Mars Inc., I played a key role in driving the global success of major confectionery brands. Now at Accenture Song, I’m leading efforts to integrate responsible business strategies into our global marketing practices, ensuring that our work not only drives growth but also contributes positively to society and the environment.
Top 3 motivations
- Sustainability: The drive to create business practices that benefit both the planet and society.
- Innovation: Continually pushing the boundaries to find new, effective ways to market and operate responsibly.
- Leadership: Inspiring and guiding teams to achieve excellence in marketing and responsible business.
Biggest biz lesson
The most valuable business lesson I’ve learned is the importance of aligning business goals with societal needs. Creating a balance between profitability and responsibility leads to sustainable success and long-term growth.
Biggest life lesson
From my personal life, I’ve learned the significance of integrity and authenticity. Being true to one’s values and principles not only fosters trust but also drives genuine and impactful leadership.
Do you provide Shortcuts?
Yes, I offer coaching sessions where I share my insights on sustainable business practices, strategic marketing, and effective leadership. These sessions aim to provide actionable advice and shortcuts to help businesses integrate responsible strategies into their operations and marketing efforts.
Where can people find you?
You can learn more about my work and insights on Adapting Social, Natural Products Online, and YouTube.
Last thoughts
Embrace the power of responsible business practices. By aligning your business strategies with the needs of society and the environment, you can achieve sustainable growth and make a meaningful impact. Stay innovative, stay authentic, and lead with integrity.
