Who are you?
I’m Cory Crapes, co-founder of RAEK, a software solution designed to help businesses collect, organize, and utilize their first-party data to drive growth. My career spans multiple industries, with a focus on leveraging innovative technologies to solve business challenges.
Biz Category
Entrepreneur
Country
United States
City
Liberty Lake, WA
Little about you
I’m passionate about helping businesses unlock the power of their own data. At RAEK, we provide tools that enable companies to gather and effectively use first-party data, which is increasingly critical in today’s digital landscape. Before founding RAEK, I led growth for several restricted products, where I successfully used first-party data to reach customers despite limited channel availability. Prior to that, I spent ten years in Fintech, helping small and medium-sized businesses scale through advanced payment technologies. My expertise lies in implementing new technologies to address business challenges and drive growth.
Your biggest achievements
One of my proudest achievements is co-founding RAEK and raising $400,000 in funding to further develop our platform. Our software has empowered numerous businesses to harness their first-party data, resulting in significant growth and improved customer engagement. At my previous roles, I successfully navigated the challenges of marketing restricted products by leveraging first-party data, achieving impressive customer acquisition and retention rates. In the Fintech sector, I played a key role in scaling small and medium-sized businesses by integrating cutting-edge payment technologies, which streamlined their operations and boosted profitability.
Top 3 motivations
- Innovation: I am driven by the opportunity to implement new technologies that solve complex business problems.
- Empowerment:Helping businesses realize the potential of their own data to drive growth and achieve their goals is incredibly motivating.
- Challenge:Tackling difficult problems and finding effective solutions keeps me engaged and passionate about my work.
Biggest biz lesson
The most important lesson I’ve learned in business is the value of adaptability. The ability to pivot and adjust strategies based on changing market conditions and new information is essential for sustained success.
Biggest life lesson
From my personal life, I’ve learned that perseverance is key. No matter the challenges or setbacks, maintaining a determined and resilient mindset is crucial for overcoming obstacles and achieving long-term goals.
Do you provide Shortcuts?
Yes, I offer coaching sessions where I share insights on leveraging first-party data for business growth. These sessions provide actionable strategies and practical advice on collecting, organizing, and utilizing data to improve customer engagement and drive sales.
Where can people find you?
Last thoughts
In today’s rapidly evolving business environment, leveraging first-party data is more important than ever. Stay adaptable, embrace new technologies, and never underestimate the power of perseverance. By doing so, you can overcome challenges and drive meaningful growth for your business.
