Who are you?
I’m Darshan Kantak, and I oversee product development for Search, Shopping, and Discovery ads at Google. My focus is on creating automation solutions that help advertisers build sustainable and long-term marketing strategies.
Biz Category
Expert
Country
United States
City
San Francisco, California
Little about you
With 14 years of experience in digital advertising product management, I lead a team at Google responsible for Search and Retail Ads automation. Our goal is to help advertisers develop robust marketing strategies that can adapt and thrive over time. My team also works on improving ad quality and relevance, ensuring that our solutions deliver the best possible outcomes for our clients. I’m passionate about designing and managing large-scale ad serving and revenue teams, always aiming to enhance the effectiveness and efficiency of our ad products.
Your biggest achievements
One of my significant achievements has been developing and implementing automation solutions for Google Search and Retail Ads. These innovations have allowed advertisers to create more durable marketing strategies. Leading the work on Google’s ad quality and relevance has been another milestone, as it directly impacts the success of our clients’ advertising efforts. Throughout my career, I’ve designed and managed large-scale ads serving and revenue teams, contributing to the overall growth and success of Google’s advertising products.
Top 3 motivations
- Ad Innovation:I am driven by the opportunity to innovate in the field of digital advertising, constantly finding new ways to enhance ad effectiveness.
- Advertiser Success: Seeing advertisers achieve long-term success through our solutions motivates me to push the boundaries of what’s possible in ad technology.
- Quality and Relevance: Improving the quality and relevance of ads is a passion of mine, as it directly influences user experience and advertiser outcomes.
Biggest biz lesson
The most important business lesson I’ve learned is the significance of user-centric design. By focusing on the needs and behaviors of users, we can create ad solutions that are more effective and impactful, ultimately benefiting both advertisers and users.
Biggest life lesson
The biggest life lesson I’ve embraced is the importance of continuous learning. Staying curious and open to new ideas has been crucial in navigating the ever-evolving digital advertising landscape and driving innovation.
Do you provide Shortcuts?
Yes, my Shortcut lessons focus on creating effective and relevant ad solutions. Through a few coaching calls, I can share insights on leveraging automation for durable marketing strategies, improving ad quality, and enhancing ad relevance to achieve better results.
Where can people find you?
You can learn more about my work and insights through my LinkedIn profile, Think with Google, and my Adweek talks.
Last thoughts
In the fast-paced world of digital advertising, staying ahead requires continuous innovation and a deep understanding of user needs. Focus on creating solutions that deliver real value, remain adaptable to change, and always strive for excellence in quality and relevance. These principles will guide you toward long-term success and impact in your field.
