Diane Primo – CEO at Purpose Brand | Author & Keynote Speaker | National Influencer on Purpose Branding | ESG Impact Leader | Cultural Relevance Expert | Marketing Diversity & Inclusion Expert | Forbes Agency Council

Meet Diane Primo, the CEO of Purpose Brand Agency, an award-winning public relations, branding, and digital marketing firm based in Chicago. Diane is a national influencer on purpose branding and ESG impact, known for her expertise in cultural relevance, marketing diversity, and inclusion. She is also the author of two best-selling books and the only African American female CEO of a purpose-driven communications agency.

Career Highlights

Purpose Brand Agency:

• CEO: Leads an award-winning firm focused on purpose-driven communications.
• Impact Marketing: Advocates for brands to be relevant, purpose-driven, and committed to consumers for success.

Author:

• ALL REPORT: Culture, Diversity, Leadership – Stop Talking And Execute: Award-winning book on cultural relevance and leadership.
• ADAPT: Scaling Purpose in a Divisive World: Best-selling book on the importance of purpose in today’s business landscape.

Professional Experience:

• Quaker Oats: General Manager.
• Ameritech and SBC (currently AT&T): President of Product Management.
• CDW: Chief Marketing Officer.
• Ecommerce Startup: CEO of a Kleiner Perkins-backed company in the home services sector.

Recognition and Awards:

• Top Women in Communications Trailblazer Award (2020): Recognized by Ragan Communications.
• Hassenfeld Family Humanitarian Award: For public service and commitment to eradicating homelessness.

Expertise

Diane’s expertise spans several critical areas in marketing and communications. Her key areas of expertise include:

• Purpose Branding: Creating and promoting brands that are purpose-driven and resonate with consumers.
• ESG Impact: Leading initiatives that focus on environmental, social, and governance impacts.
• Cultural Relevance: Ensuring brands are culturally relevant and inclusive.
• Diversity and Inclusion: Championing diversity in marketing and creating opportunities for underrepresented groups.
• Public Speaking and Writing: Delivering keynotes and authoring books on branding, leadership, and cultural relevance.

Advocacy and Inclusivity

Diane is dedicated to advancing diversity and inclusion in the marketing industry. She is a member of the Black Executive CMO Alliance (BECA) and has co-founded SOAR, an organization empowering women of color in media. Her commitment to public service includes eradicating homelessness and promoting gender equality through various initiatives.

Consulting Services

As a member of 100DollarsClub, Diane offers her extensive knowledge and experience through specialized consulting services marketing diversity.