Matt wanted to be an entrepreneur all his life.

But he was miserable.

 

He knew he wanted the money to travel and enjoy life, but he didn’t know what entrepreneurship looked like or how to achieve it.

 

So, he failed and failed for more than 25 years.

From age 22 to 47, he started numerous business ideas, but they all failed.

 

Mainly because they lacked vision, a plan, and proper execution.

 

Matt was a very creative and artistic guy who was always doing 20 things at once.

Jumping from idea to idea, project to project, and business to business.

 

All the money he earned as a young freelance photographer, video editor, composer, sound engineer, and web developer, he spent on some weird idea in his head that he thought was worth millions.

And this process kept repeating until his late 30s, when he found a little success with the Amazon FBA business model and later with dropshipping motorcycle gear.

 

In 2017, a tough year for him due to several financial issues, he decided to start working for others.

 

He knew Facebook ads and media buying, so he began looking for those kinds of jobs.

 

Soon, he was hired by one of the top Meta spenders in his country, which was spending $150k per day.

 

After that, he worked for a boutique performance agency with 100+ clients, spending $3M per month.

 

The next step in his journey was the second-biggest tech company in Europe, where he led a team of media buyers.

 

After that, he worked for another $50M+ company that had billions of views online on their blog.

 

With each employment experience, he learned something valuable, but he still couldn’t find a way to make his dream come true and finally start living the life he wanted.

 

‘My dream was always to work 2-4h per day and make more money per month than I could spend. But I never came close to achieving that, as my head was not clear and because I was always spending more on stupid stuff like guitars, weird gadgets, and shiny new online trainings.

 

In my mind, I was always an artist who need to do very unique things. But the business world doesn’t want that. They want something else. 

So many times I felt like a character from a weird comic book, who  is on a mission to save the world. But people around him just don’t care and just want to die.

 

You know I am a very emotional and sensitive person. I can cry if I see a bad movie, a beautiful sky, or a soft character. And I was all that. In a weird combination that nobody understood except me.

 

But I knew one thing: I would never give up on my dreams. To build something valuable for myself and the world I live in.

People who know me know I will fight till the end. Till I find a new way to be happy.’

 

 

As Matt grew older, he started to see repetitions in people’s needs, job tasks, entrepreneurship, and so on.

 

He began to collect information about all kinds of things he and others who wanted to do the same things as him might need.

 

His PDF tutorials, Comic Books, Excel files, Notion cheat sheets, Airtable files, and other collected resources were his way to learn things faster.

 

He built a special world (database directory) in which he became a business hero, where thousands of clients had access to his secret tools and strategies that could help them grow their businesses.

 

All he needed was a title and the format for his life book project.

 

But instead of that, he decided to start a Weekly Newsletter and share all that with his subscribers.

 

He named it 100 Dollars Newsletter because he believed that a true entrepreneur should be able to build a million-dollar business with just 100 dollars.

 

One day, after his last job task as a media buyer was over, he decided to take 3 months off and pursue his dream.

‘I will prove to myself and my subscribers that I can build a million-dollar business in just 100 days with only 100 dollars. In fact, I will challenge myself with all the savings I have right now in my bank, which is around 10k USD.

 

If I fail, I will give this money to a charity or a group that is preserving the sea and fighting pollution.

 

I love the sea, and the Adriatic region is suffering now due to too many tourists and their reckless use of plastic and waste.’

 

So, Matt bought a domain and started writing a secret business diary visible only to his subscribers.

In this diary, he shared stories of smart people he admired or met in his true or fictional life.

 

The stories became so vivid that many subscribers asked him to make a short video for each lesson.

The lessons he shared were so valuable that some subscribers said they would easily pay $1k per month for them.

 

That gave him the idea for the 100 Dollars Club, a special community and a mastermind where, for $100 per month, you get value worth $1k or more.

 

The first edition of the newsletter, which looked like a comic diary of the world’s worst entrepreneur, changed into a valuable training and community for everyone who wanted to build something big in the next 2 or 3 years.

 

Matt created several PDF books with exact instructions on what he and his clients do behind closed doors.

He also shares tips and tricks on how businesses spend millions per month to grow their operations extremely fast.

 

But that is not all!

 

The most valuable thing you get as a member of his Mastermind is access to hundreds of experts and entrepreneurs who teach each other Shortcuts.

If you don’t know what a Shortcut in the 100 Dollars Club is, it’s a 1-on-1 call where a teacher explains the strategy they spent several years mastering to a student in just one hour.

 

The idea of a Shortcut lesson is the speed of learning effective growth strategies in life or business.

 

Matt believes it doesn’t have to be super detailed and perfect, but it needs to give a clear understanding so students can take immediate action.

 

Because in today’s society and business, speed is the key to success. If you don’t move fast and if you don’t surround yourself with fast action-takers who are on the cutting edge of online and offline technology, you and your company will be left behind.

 

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