Who are you?
I’m Dr. Jillian Ney, a digital anthropologist and the founder of The Social Intelligence Lab (The SI Lab). As the UK’s first “Dr. of Social Media,” I’ve dedicated my career to understanding and leveraging social and internet data to drive business insights and innovation.
Biz Category
Expert
Country
United Kingdom
City
Glasgow, Scotland
Little about you
As a digital anthropologist, I specialize in analyzing social and internet data to uncover meaningful insights for businesses. I founded The Social Intelligence Lab to create a global community for professionals working with social data, fostering collaboration and knowledge sharing in the field. My work has been instrumental in advancing the use of social intelligence in business strategy, helping organizations understand their audiences and improve their decision-making processes. In addition to my role at The SI Lab, I am frequently involved in speaking engagements and consultations, where I share my expertise in social media and digital anthropology.
Your biggest achievements
One of my notable achievements is founding The Social Intelligence Lab, which has become a pivotal platform for professionals in the field of social data. Being recognized as the UK’s first “Dr. of Social Media” is another milestone that underscores my contributions to the industry. My work has significantly influenced how businesses utilize social intelligence to gain insights and drive growth. Additionally, my involvement in various research projects and collaborations has helped advance the understanding of social media’s impact on consumer behavior and business strategies.
Top 3 motivations
- Advancing Social Intelligence: I’m passionate about pushing the boundaries of how social and internet data can be used to derive valuable business insights.
- Community Building:Creating and nurturing a global community of professionals in social intelligence motivates me to continue fostering collaboration and innovation in the field.
- Educational Impact: Sharing my knowledge and expertise to help businesses and professionals better understand and utilize social data inspires me to keep contributing to the field.
Biggest biz lesson
The most important business lesson I’ve learned is the power of listening. In both social intelligence and business, actively listening to data, trends, and people provides the insights needed to make informed and impactful decisions.
Biggest life lesson
The biggest life lesson I’ve embraced is the importance of curiosity. Staying curious and continuously seeking to understand the world around us leads to personal growth and professional innovation.
Do you provide Shortcuts?
Yes, my Shortcut lessons focus on leveraging social intelligence to drive business insights and strategies. Through a few coaching calls, I can share methodologies for analyzing social data, understanding consumer behavior, and applying these insights to enhance business decision-making and innovation.
Where can people find you?
You can connect with me and learn more about my work through the following links:
You can learn more about my work and insights through my profile on DataIQ, Selbey Anderson insights, Listen and Learn Research interview, and my feature on the GreenBook Future List.
Last thoughts
In the rapidly evolving digital landscape, the ability to harness social intelligence is a powerful tool for businesses. Embrace curiosity, actively listen to data and trends, and continuously seek to innovate. These principles will not only enhance your understanding of social media’s impact but also drive meaningful and informed business strategies that lead to sustained success.
