Dr. Marcus Collins – Professor | Best-Selling Author | Keynote Speaker | Culture Scholar | Chief Strategy Officer | Forbes Contributor | MG100

Meet Dr. Marcus Collins, a renowned cultural scholar, marketing expert, and educator who bridges the gap between academia and practice. With a focus on cultural contagion and meaning-making, Dr. Collins helps individuals and organizations inspire action and put impactful ideas into the world. As a professor at the Ross School of Business at the University of Michigan, he shapes the minds of future marketers while contributing to the industry through his roles as a strategist, author, and speaker.

Career Highlights

Ross School of Business, University of Michigan:

• Professor: Teaches marketing with a focus on cultural studies and the impact of culture on consumer behavior.

Chief Strategy Officer:

• Strategic Leadership: Provides strategic guidance to organizations, leveraging his deep understanding of cultural dynamics to drive business success.

Best-Selling Author:

• Cultural Scholar: Writes extensively on cultural contagion, meaning-making, and marketing strategies that inspire action.

Keynote Speaker:

• Inspiring Audiences: Delivers engaging keynotes at conferences and events worldwide, sharing insights on culture and marketing.

Forbes Contributor:

• Thought Leadership: Regularly contributes articles to Forbes, discussing the intersection of culture and marketing.

MG100:

• Member of Marshall Goldsmith 100 Coaches: Part of a select group of leaders and coaches recognized for their contributions to leadership development.

Expertise

Dr. Collins’s expertise lies in understanding and leveraging cultural dynamics to create impactful marketing strategies. His key areas of expertise include:

• Cultural Contagion: Studying how cultural elements spread and influence behavior.
• Meaning-Making: Exploring how people derive meaning from cultural symbols and experiences.
• Marketing Strategy: Developing strategies that resonate deeply with cultural contexts.
• Education: Teaching and mentoring the next generation of marketers.
• Public Speaking: Engaging and educating audiences on cultural and marketing topics.

Advocacy and Inclusivity

Dr. Collins is dedicated to making a positive impact through education and strategic guidance. He believes in the power of culture to drive meaningful change and is committed to helping individuals and organizations harness this power effectively.

Consulting Services

As a member of 100DollarsClub, Dr. Marcus Collins offers his extensive knowledge and experience through specialized consulting services designed to help businesses and individuals excel in marketing and cultural strategy.