Who are you?
I am Emma Welland, the founder of House of Performance, a consultancy-first paid media agency. My journey began in procurement, where I learned the commercial intricacies of businesses before transitioning into performance marketing.
Biz Category
Entrepreneur
Country
United Kingdom
City
London
Little about you
Starting my career in procurement, I gained a solid understanding of the commercial side of businesses. This foundation led me to performance marketing, where I have led teams specializing in PPC, Paid Social, and Display across some of the top paid media agencies in the UK. Driven by a desire to raise industry standards, I established House of Performance in 2021. Our agency focuses on providing bespoke solutions to clients aiming to enhance their paid media performance. Today, House of Performance boasts a team of 10 experts working with prestigious clients such as Universal Music, Flying Flowers (Interflora), and Gumtree.
Your biggest achievements
One of my proudest achievements is founding House of Performance and growing it into a reputable agency within three years. We’ve built a team of skilled professionals and have successfully partnered with high-profile clients, delivering tailored strategies that significantly improve their paid media results. Additionally, my leadership in performance marketing has driven higher standards and innovation within the industry, making a notable impact on our clients’ success.
Top 3 motivations
- Industry Excellence:The ambition to drive higher standards and innovation in paid media.
- Client Success: Helping clients achieve remarkable improvements in their paid media performance.
- Team Development: Fostering a team of experts and witnessing their growth and achievements.
Biggest biz lesson
The most important business lesson I’ve learned is the power of tailored solutions. Every client has unique needs, and creating customized strategies ensures the best possible outcomes.
Biggest life lesson
On a personal level, I’ve learned the importance of resilience. Navigating the ups and downs of building a business has taught me to stay determined and adapt to challenges.
Do you provide Shortcuts?
Yes, I offer coaching sessions focused on optimizing paid media strategies. These sessions provide actionable insights and techniques to enhance PPC, Paid Social, and Display campaigns, sharing the expertise I’ve developed over the years.
Where can people find you?
You can learn more about me and my work on the House of Performance website, connect with me on LinkedIn, or find more about my speaking engagements on PerformanceIN.
Last thoughts
Success in paid media requires a combination of strategic thinking, creativity, and resilience. Embrace the uniqueness of each client, stay committed to innovation, and continuously strive for excellence. Balance your professional ambitions with personal growth, and you’ll achieve remarkable results both for yourself and those you work with.
