Who are you?
I’m Emily Hotz, Director of Video and Sales Development Managers at Google. I lead teams that focus on industry marketing and video advertising solutions, partnering with top retailers in the US to create meaningful consumer connections and drive business results.
Biz Category
Expert
Country
United States
City
Chicago, Illinois
Little about you
I’ve been at Google for twelve years, contributing to the growth of Google Chicago and the Global Business organization in various roles. Currently, I lead teams that help retailers leverage creative, data, and technology to enhance their video advertising strategies. Prior to this, I led a team of Video Specialists, delivering transformational partnerships and driving full-funnel growth for performance-focused advertisers. My journey began in management consulting at Accenture, working on Change Management projects in the Energy Sector, and I started my career on Broadway, marketing for a nonprofit theater.
Your biggest achievements
One of my significant achievements at Google has been leading teams to develop innovative video advertising solutions that have driven substantial business results for top US retailers. Establishing transformational partnerships and fueling growth for performance-focused advertisers as a Video Specialist leader was another highlight. Additionally, contributing to the growth of Google Chicago and the Global Business organization through various roles over twelve years has been incredibly fulfilling. Before Google, my successful Change Management projects at Accenture and my work in Broadway marketing laid the foundation for my current success.
Top 3 motivations
- Innovative Solutions: I am driven by the challenge of creating innovative video advertising solutions that deliver impactful results for our clients.
- Client Success: Partnering with clients to harness the power of creative, data, and technology to achieve their business goals motivates me.
- Team Leadership: Leading and empowering teams to reach their full potential and drive success in their roles is a constant source of inspiration.
Biggest biz lesson
The most important business lesson I’ve learned is the power of collaboration. Effective teamwork and partnerships are essential for creating innovative solutions and achieving outstanding business results.
Biggest life lesson
The biggest life lesson I’ve embraced is the importance of balance. Managing a fulfilling career while nurturing a family and personal life requires balance and prioritization, which are crucial for long-term happiness and success.
Do you provide Shortcuts?
Yes, my Shortcut lessons focus on developing effective video advertising strategies and leveraging data-driven insights. Through a few coaching calls, I can guide you on how to create impactful video campaigns, drive consumer engagement, and achieve full-funnel growth.
Where can people find you?
You can learn more about my work and insights through my profiles on Adweek and Eventible.
Last thoughts
Success in the dynamic world of digital marketing lies in innovation, collaboration, and balance. Embrace the power of creative solutions, work closely with your clients and teams, and always strive to maintain a healthy work-life balance. These principles will guide you to achieve remarkable results and sustained success in your career.
