Empowering Wellness: Amanda Goetz’s Journey with House of Wise

Who are you?

I’m Amanda Goetz, the founder of House of Wise, a wellness brand dedicated to empowering people to take control of their sleep, sex, stress, and strength. My mission is to help individuals lead healthier, more balanced lives through our carefully crafted products.

Biz Category

Entrepreneur

Country

United States

City

Miami, Florida

Little about you

Before launching House of Wise, I spent five years as Vice President of Marketing at The Knot Worldwide, where I oversaw brand and product marketing for The Knot and WeddingWire. My entrepreneurial journey began in the wedding industry, first as an international wedding planner working with David Tutera and then as the founder of a tech start-up serving that industry. I started my career in professional services at Ernst & Young, where I led the marketing efforts for their Entrepreneur Of The Year program. My diverse background has equipped me with a unique perspective on marketing, branding, and community building.

Your biggest achievements

One of my most significant achievements is founding House of Wise and growing it into a brand that resonates with so many people. We recently raised $2 million to further our mission, a testament to the belief investors have in our vision. During my time at The Knot Worldwide, I played a crucial role in expanding the brand’s reach and influence. Launching a technology start-up in the wedding industry and successfully navigating its growth and challenges was another milestone I’m proud of. Additionally, working with David Tutera and planning high-profile weddings gave me invaluable insights into brand building and customer experience.

Top 3 motivations

Empowering Individuals:I’m driven by the desire to help people take control of their wellness and improve their lives.
Building Community:Creating a supportive community around wellness and shared experiences motivates me daily.
Innovation in Wellness: I’m passionate about developing innovative products that address real needs and enhance well-being.

Biggest biz lesson

The most important business lesson I’ve learned is the value of authenticity. Building a brand that genuinely connects with people requires being true to your mission and values, even when faced with challenges.

Biggest life lesson

In life, I’ve learned that resilience and self-belief are crucial. The journey of entrepreneurship and personal growth is filled with ups and downs, but staying resilient and believing in yourself can help you overcome any obstacle.

Do you provide Shortcuts?

Yes, I offer coaching sessions where I share insights from my journey with House of Wise and beyond. My shortcuts focus on building a strong brand, effective marketing strategies, and creating a community-driven business model. These sessions aim to provide actionable steps that can help entrepreneurs and business leaders accelerate their growth and success.

Where can people find you?

You can connect with me and learn more about my work through the following links:

Last thoughts

In the journey of wellness and entrepreneurship, staying true to your values and mission is paramount. Build a community around your brand, embrace innovation, and empower others along the way. These principles will guide you towards creating a lasting and impactful legacy.