Who are you?
I’m Federica Brancale, a seasoned expert in digital marketing and Conversion Rate Optimization (CRO). After founding Marketing Freaks and managing data analysis for the Calzedonia group, I moved to Intarget, where I currently lead CRO initiatives and facilitate co-creation processes for multinational clients.
Biz Category
Expert
Country
Italy
City
Currently residing in Milan, Italy
Little about you
With a career spanning several high-profile roles, I bring a wealth of experience in digital marketing and data analysis. At Intarget, I manage CRO and co-creation processes for clients like L’Oréal, UNICEF, MTV, Remax, Sofidel, and Moncler. I also developed the Conversion Rate Optimization area at Intarget, managing A/B tests for companies such as IBS, De’Longhi Group, Kiko, and Pampers through Agile management techniques. Additionally, I’m a lecturer for various institutions and universities across Italy and Spain, sharing my knowledge and expertise with the next generation of marketers.
Your biggest achievements
Founding Marketing Freaks was a pivotal moment in my career, allowing me to create a platform for innovative marketing strategies. At Calzedonia, I honed my skills in data analysis, setting the stage for my current role at Intarget, where I’ve successfully led CRO projects for major brands. Developing the CRO area and team at Intarget and managing A/B tests for renowned companies has been a significant achievement, as has my work as a lecturer and author. My three published books, “Data Driven Marketing,” “Beyond Design Thinking,” and “CRO & UX Design,” have been well-received and contribute to the industry’s body of knowledge.
Top 3 motivations
- Innovation:Continuously exploring new methodologies and technologies to improve digital marketing and CRO.
- Education:Sharing my expertise through teaching and writing, helping others to grow and succeed in the field.
- Impact:Seeing the tangible results of optimized conversion rates and improved user experiences for clients drives my passion.
Biggest biz lesson
The most significant business lesson I’ve learned is the importance of a data-driven approach. Making decisions based on robust data analysis leads to more effective and impactful marketing strategies.
Biggest life lesson
In life, I’ve learned the value of adaptability. The digital marketing landscape is constantly evolving, and being flexible and open to change is essential for long-term success.
Do you provide Shortcuts?
Yes, I offer coaching sessions where I share insights on CRO and digital marketing strategies. My Shortcut lessons focus on implementing data-driven marketing techniques, optimizing conversion rates, and enhancing user experiences through Agile management methods. These sessions are designed to help clients quickly learn and apply these strategies to achieve significant improvements.
Where can people find you?
Last thoughts
Embrace a data-driven mindset and stay adaptable in the ever-changing digital marketing landscape. By continuously learning and applying innovative strategies, you can drive significant improvements in conversion rates and user experiences. Remember, the key to success lies in understanding your audience and making informed decisions based on data. Keep pushing the boundaries and never stop exploring new possibilities.
