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From MySpace to Spotify: Navigating the Digital Advertising Revolution

Who are you?

 

I’m Brian Berner, a seasoned media and technology executive with over two decades of experience in advertising and sales. Currently, I’m the Head of Americas Advertising Sales & Partnerships at Spotify, where I lead a team of over 200 employees across North and South America.

 

Biz Category

 

Expert

 

Country

 

USA

 

City

 

New York, NY

 

Little about you

 

I’ve dedicated my career to revolutionizing the advertising landscape in the digital age. My journey began as the first salesperson at MySpace, where I honed my skills in digital advertising. Over the years, I’ve taken on various roles, including serving as the Regional Vice President for the Midwest at Spotify. Today, I oversee advertising revenue strategies and partnerships for Spotify across the Americas, driving innovation and growth in the music streaming industry.

 

Your biggest achievements

 

One of my proudest achievements was pioneering the advertising sales strategy at MySpace, a role that laid the foundation for my career in digital media. At Spotify, I’ve led transformative initiatives that significantly boosted our advertising revenue, solidifying Spotify’s position as a leader in the industry. Managing and growing a talented team of over 200 individuals has been both a challenging and rewarding experience, contributing to our collective success in a rapidly evolving market.

 

Top 3 motivations

 

  • Innovation: The drive to innovate and stay ahead in the fast-paced world of digital advertising.
  • Team Success:Seeing my team thrive and achieve their goals motivates me daily.
  • Impact: Making a tangible impact on the industry and shaping the future of digital media.

 

Biggest biz lesson

 

The most important lesson I’ve learned is the power of adaptability. The digital landscape is ever-changing, and the ability to pivot and embrace new trends and technologies is crucial for sustained success.

 

Biggest life lesson

 

From my personal life, I’ve learned the value of resilience. Facing challenges head-on and persevering through difficult times has been essential in both my career and personal growth.

 

Do you provide Shortcuts?

 

Absolutely. I offer coaching sessions where I share the insights and strategies that have helped me navigate the complexities of digital advertising. These sessions are designed to provide actionable advice on building successful advertising campaigns, leading teams, and driving revenue growth.

 

Where can people find you?

 

You can learn more about my work and insights on my website, About.me, Adweek, Advertising Week, and Medium.

 

Last thoughts

 

The digital advertising world is a dynamic and exciting space. Embrace change, stay curious, and always strive for excellence. Remember, the journey is just as important as the destination.

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