Who are you?
I’m Rose Jia, a multi-disciplined leader and a “Renaissance Marketer.” I currently head up growth marketing for Amazon’s grocery division, which includes brands like Amazon Fresh. My team and I focus on driving profitable growth through awareness, discovery, conversion, partnerships, and go-to-market initiatives.
Biz Category
Expert
Country
USA
City
Seattle, WA
Little about you
I’m passionate about leveraging my diverse industry knowledge to build innovative products and solutions. Before my role at Amazon, I founded “Whiskey Me Up,” a company that navigated the tough world of whiskey marketing. This venture allowed me to blend my love for storytelling and marketing with my entrepreneurial spirit. At Amazon, I continue to challenge the status quo, driving growth and creating impactful marketing strategies for one of the largest companies in the world.
Your biggest achievements
One of my most significant achievements is leading the growth marketing team at Amazon’s grocery division. Under my leadership, we’ve successfully increased brand awareness and customer conversion rates. Another proud moment was patenting several innovative marketing solutions that have been instrumental in driving customer engagement and sales. My journey from founding a niche whiskey marketing company to leading a major division at Amazon has been a testament to my adaptability and innovative thinking.
Top 3 motivations
- Continuous Learning: The desire to constantly learn and grow motivates me every day.
- Innovation:Creating new and better ways to solve problems drives my work.
- Impact: Knowing that my work can make a significant difference in people’s lives keeps me going.
Biggest biz lesson
One of the biggest lessons I’ve learned in my business journey is the importance of adaptability. The market is always changing, and the ability to pivot and innovate is crucial to staying ahead.
Biggest life lesson
From my personal life, I’ve learned that perseverance is key. No matter how tough the journey gets, staying resilient and focused on your goals will eventually lead to success.
Do you provide Shortcuts?
Yes, I offer coaching sessions where I share insights and lessons that took me years to learn. These sessions cover everything from innovative marketing strategies to building a brand from scratch. My goal is to help others accelerate their learning curve and achieve their business goals faster.
Where can people find you?
You can find me on Taste the Dram, OnBrand, Renaissance Marketer, and Amazon. You can also watch my interviews and talks on YouTube.
Last thoughts
Embrace the journey, no matter how unconventional it might be. The diverse experiences you gather along the way will not only shape you but also pave the path to your success. Stay curious, stay innovative, and never stop learning.
