Gavin Austin – Principal Technical Writer at Salesforce

Meet Gavin Austin, a seasoned writer and speaker with over 20 years of experience in software development. As a Content Experience leader at Salesforce, Gavin has played a pivotal role in expanding the team from 3 to over 500 writers, specializing in creating content that lowers support costs, increases sales, and retains customers. His expertise spans UX copy, in-app guidance, online help, release notes, knowledge articles, API documentation, implementation guides, blog posts, video scripts, and interactive learning courses on Trailhead.

Career Highlights

Salesforce:

• Leadership: Principal Technical Writer, instrumental in growing the content team and enhancing content strategies.
• Comprehensive Content Creation: Develops diverse content for Salesforce users, administrators, and developers, ensuring clarity and usability.
• Impactful Contributions: Focuses on creating content that improves user experience, supports sales, and enhances customer retention.

Speaking and Conference Participation:

• Expert Speaker: Regularly speaks at prominent conferences and events such as Confab, LavaCon, Dreamforce, and Write the Docs.
• Diverse Topics: Covers subjects including content auditing, implementing chatbots, unifying content marketing and technical documentation, and thriving in Agile environments.

Expertise

Gavin’s expertise lies in his ability to create comprehensive and user-friendly content that addresses the needs of diverse audiences. His key areas of expertise include:

• Technical Writing: Crafting clear and effective documentation for users, administrators, and developers.
• Content Strategy: Implementing strategies that unify content marketing and technical documentation across large organizations.
• Team Leadership: Growing and managing successful content teams in Agile software development environments.
• User Experience (UX) Copy: Writing intuitive and helpful UX copy and in-app guidance.

Advocacy and Inclusivity

Gavin is dedicated to enhancing the user experience through well-crafted content and is passionate about educating others through speaking engagements and training sessions. He advocates for effective communication and collaboration within the tech industry.

Consulting Services

As a member of 100DollarsClub, Gavin offers his extensive knowledge and experience through specialized consulting services designed to help businesses improve their content strategies and technical documentation.