Who are you?
I’m Greg Schwartz, a TV advertising expert who has helped several direct-to-consumer (DTC) brands launch and scale profitably through direct response advertising on TV. My journey in TV advertising began with Moon Pod, and I have since worked with a variety of household DTC brands.
Biz Category
Expert
Country
United States
City
New York, New York
Little about you
I specialize in strategizing and creating TV ads that convert new customers for DTC brands. My journey started internally with Moon Pod, where I learned the intricacies of TV advertising. Since then, I’ve collaborated with numerous DTC brands across different industries, from eyewear and cleaning products to luggage. My goal with each brand is to develop creative strategies that drive customer acquisition and scale profitably through TV. My extensive experience in direct response advertising has equipped me with the skills to help brands achieve substantial growth through targeted TV campaigns.
Your biggest achievements
One of my significant achievements is successfully launching and scaling Moon Pod’s TV advertising efforts, which laid the foundation for my career in this field. Working with a variety of DTC brands, I’ve been able to implement strategies that have significantly increased their customer base and profitability through TV ads. Helping brands like those in the eyewear, cleaning products, and luggage industries achieve their advertising goals and see tangible results has been incredibly rewarding. My role in transforming TV advertising strategies for these brands underscores the effectiveness of my approach.
Top 3 motivations
- Brand Growth: I’m driven by the success of the brands I work with, seeing them grow and thrive through effective TV advertising strategies.
- Creative Innovation: Developing creative ads that not only capture attention but also convert viewers into customers keeps me motivated and inspired.
- Strategic Impact: I enjoy crafting and implementing strategies that have a measurable impact on a brand’s growth and profitability.
Biggest biz lesson
The most important business lesson I’ve learned is the value of targeted advertising. Understanding and reaching the right audience is crucial for maximizing the effectiveness and profitability of TV campaigns.
Biggest life lesson
The biggest life lesson I’ve embraced is the importance of persistence. Achieving success in advertising, as in life, requires continuous effort, learning, and adaptation to overcome challenges and reach goals.
Do you provide Shortcuts?
Yes, my Shortcut lessons focus on leveraging TV advertising to drive customer acquisition and brand growth. Through a few coaching calls, I can share insights on creating effective direct response TV ads, strategizing campaigns, and measuring their impact to ensure profitability.
Where can people find you?
You can learn more about my work and insights through my Splitbase podcast interview, my LinkedIn profile, and my profile on Intail AI.
Last thoughts
Success in TV advertising hinges on creativity, strategic targeting, and persistence. Embrace innovative approaches, focus on reaching the right audience, and stay committed to your goals. By adhering to these principles, you can create impactful TV campaigns that drive significant growth and profitability for your brand.
