Who are you?
I’m Gregory Owens, the Managing Director of Europe and Growth Markets at Twitter. With over 15 years of experience leading digital businesses and sales organizations, I focus on helping advertisers and partners make the most of Twitter’s dynamic platform.
Biz Category
Expert
Country
Ireland
City
Dublin
Little about you
I’ve been with Twitter since 2016, initially leading a multi-market sales force across EMEA. My role involves ensuring that advertisers and partners can effectively leverage Twitter’s capabilities. I established the Twitter performance ads hub in EMEA, focusing on key verticals like Finance, Gaming, Digital Natives, and Mobile Apps. Before joining Twitter, I led digital business transformations, turnarounds, and acquisitions at Saongroup and Independent News & Media, where I honed my skills in navigating complex digital landscapes and driving growth.
Your biggest achievements
One of my significant achievements at Twitter has been setting up the performance ads hub in EMEA. This hub specializes in crucial verticals and has enabled us to deliver highly targeted and effective advertising solutions. Leading the multi-market sales force and driving substantial growth for our clients has been another highlight of my tenure at Twitter. Prior to this, my work at Saongroup and Independent News & Media, where I led successful turnarounds and acquisitions, provided a strong foundation for my current role.
Top 3 motivations
- Driving Growth: I am passionate about helping businesses grow by leveraging innovative digital strategies.
- Team Empowerment: Building and leading high-performing teams that drive success and deliver exceptional results motivates me daily.
- Digital Transformation: I thrive on the challenge of navigating and leading digital transformations that keep businesses at the forefront of their industries.
Biggest biz lesson
The most important business lesson I’ve learned is the necessity of adaptability. The digital landscape is ever-changing, and the ability to pivot and adjust strategies in response to new trends and challenges is critical for sustained success.
Biggest life lesson
The biggest life lesson I’ve embraced is the power of resilience. Facing challenges head-on and persisting through setbacks has been crucial in both my personal and professional life, enabling me to achieve my goals and drive forward even in the face of adversity.
Do you provide Shortcuts?
Yes, my Shortcut lessons are centered around mastering digital transformations and effective sales strategies. Through a few coaching calls, I can share insights on leveraging Twitter’s platform for maximum impact, navigating digital turnarounds, and leading high-performing sales teams to achieve remarkable growth.
Where can people find you?
You can learn more about my work and insights through my speaker profile at 3XE Digital and my YouTube talk.
Last thoughts
In the rapidly evolving digital world, success hinges on adaptability, resilience, and a relentless focus on growth. Embrace change, empower your teams, and never lose sight of the bigger picture. By leveraging the power of platforms like Twitter and staying agile, you can drive significant impact and achieve lasting success.
