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Inside Influencer Marketing with Dave Dickman: A Leader’s Journey

Who are you?

 

I’m Dave Dickman, an experienced media executive currently serving as the CEO of Tagger Media, a leading Influencer Marketing platform that provides top-notch tools to agencies, brands, and media companies.

 

Biz Category

 

Expert

 

Country

 

United States

 

City

 

Currently residing in Los Angeles, California

 

Little about you

 

With a rich background in media and tech, I’ve held senior leadership positions at several notable companies. Before joining Tagger Media, I was the President of Reelio, led global sales for Apple’s advertising division (iAd), and served as the Senior Vice President of Digital Media Sales and Marketing for Disney Interactive. My journey has been driven by a passion for innovative marketing solutions and a commitment to helping brands connect with their audiences in meaningful ways.

 

Your biggest achievements

 

One of my proudest achievements is leading Tagger Media to become a comprehensive platform in the influencer marketing industry. Under my leadership, we have raised significant investment, expanded our services globally, and formed key partnerships, such as our recent exclusive partnership with YAAP to enter the Middle East market. Additionally, my tenure at Apple and Disney allowed me to shape cutting-edge digital media sales and marketing strategies, further solidifying my expertise in the industry.

 

Top 3 motivations

 

  • Innovation: I am driven by the constant evolution of technology and marketing, and the opportunity to pioneer new strategies in the industry.
  • Impact:Seeing the tangible results of our influencer marketing campaigns and how they help brands grow and connect with their audiences is incredibly rewarding.
  • Leadership:Guiding teams and companies towards success and helping individuals develop their careers keeps me motivated and inspired.

 

Biggest biz lesson

 

The biggest business lesson I’ve learned is the importance of adaptability. The media and tech industries are ever-changing, and being able to pivot and adapt to new trends and technologies is crucial for sustained success.

 

Biggest life lesson

 

In life, I’ve learned the value of resilience. Facing and overcoming challenges has taught me to remain focused and determined, no matter the obstacles.

 

Do you provide Shortcuts?

 

Yes, I offer coaching sessions where I share insights on navigating the evolving landscape of media and influencer marketing. My Shortcut lesson includes strategies for leveraging influencer marketing effectively, understanding market trends, and developing robust sales and marketing plans. These sessions are designed to provide actionable insights that can accelerate your learning curve and drive success.

 

Where can people find you?

 

 

Last thoughts

 

Embrace change and stay ahead of the curve. The world of media and marketing is fast-paced and constantly evolving. By staying adaptable and continuously seeking out new opportunities, you can drive meaningful connections and achieve lasting success. Remember, the key to impactful influencer marketing lies in authenticity and understanding your audience’s needs.

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