Jackie Chu – Web Technology + SEO Intelligence Lead at Uber

Meet Jackie Chu, a results-driven user acquisition professional with extensive experience in growth marketing and SEO for both B2B and B2C companies. Currently driving SEO analytics, self-serve data tooling, and authoring products at Uber, Jackie specializes in various facets of SEO including technical SEO, international SEO, ASO (App Store Optimization), web analytics, content strategy, and paid social.

Career Highlights

Uber:

• SEO Intelligence Lead: Manages SEO analytics, self-serve data tooling, and authoring products to optimize user acquisition and engagement.

Professional Experience:

• Growth Marketing: Extensive experience in driving growth for B2B and B2C companies through strategic SEO and marketing initiatives.
• Technical SEO: Expertise in optimizing website architecture and performance to improve search engine rankings.
• International SEO: Specializes in strategies to enhance global search visibility and reach.
• ASO and Web Analytics: Proficient in optimizing app store presence and analyzing web data to inform marketing strategies.
• Content Strategy: Develops and implements content strategies that align with SEO goals and drive user engagement.
• Paid Social: Utilizes paid social media campaigns to complement organic search efforts and drive results.

Speaking Engagements:

• MozCon (2021, 2023, 2024)
• The Page 2 Podcast (2021)
• SEJ eSummit (2020)
• Traffic Think Tank Live (2019)
• Pubcon Main Stage – Vegas (2019)
• Grace Hopper Advanced SEO Track (2017)
• Experts on the Wire Podcast Ep. 101
• Seige Media: In-House Content Marketing with Lead SEOs at Uber and Moz

Expertise

Jackie’s expertise lies in her ability to drive user acquisition through comprehensive SEO and growth marketing strategies. Her key areas of expertise include:

• SEO Strategy: Developing and implementing effective SEO strategies to improve search visibility and drive traffic.
• Technical SEO: Optimizing website infrastructure and performance for better search engine rankings.
• International SEO: Enhancing global search presence and adapting strategies for different markets.
• ASO: Improving app store rankings and visibility to drive app downloads.
• Web Analytics: Analyzing data to inform and optimize marketing strategies.
• Content Strategy: Creating content that aligns with SEO goals and engages users.
• Paid Social: Leveraging paid social media campaigns to boost user acquisition and engagement.

Advocacy and Inclusivity

Jackie is passionate about using data-driven insights to drive results and convert ideas into impactful projects. She is dedicated to sharing her knowledge and expertise through speaking engagements and contributing to the growth of the SEO community.

Consulting Services

As a member of 100DollarsClub, Jackie offers her extensive knowledge and experience through specialized consulting services designed to help businesses excel in SEO and growth marketing.