Jason Falls – Flipping Influencer Marketing on Its Head | VP at CIPIO.ai | Host of Winfluence – The Influence Marketing Podcast

Meet Jason Falls, a thought leader and pioneer in the world of influencer marketing. With a unique perspective on influence versus influencers, Jason has dedicated his career to developing cutting-edge strategies and creative concepts that bring influencer marketing efforts to life. His journey has taken him from leading digital strategy at agencies to shaping the future of Community Commerce Marketing at CIPIO.ai.

Career Highlights

CIPIO.ai:

• Leadership: Joined CIPIO.ai, a Community Commerce Marketing software company, in late 2022, focusing on building a platform that leverages influence more efficiently.
• Innovation: Shifting from direct influence strategy work with brands and agencies to scaling a new approach through B2B SaaS marketing.

Cornett:

• Digital Strategy Lead: Played a pivotal role in earning the 2021 Ad Age Small Agency Gold Winner in the Southeast Region.

SocialMediaExplorer.com:

• Founder: Established one of the top marketing blogs in the world according to AdAge, providing valuable insights and strategies in digital marketing.

Recognition and Achievements:

• Top Influencer Marketing Pioneer: Named one of the Top 30 U.S. Pioneers in Influencer Marketing by Talking Influence in 2022.
• Author and Speaker: Written three books and recognized as a top voice in influencer marketing by Forbes, Business Week, and Entrepreneur.
• Award-Winning Projects: Contributed to projects that have won SAMMY Awards, Shorty Awards, and dozens of regional ADDY Awards.

Public Speaking and Podcasts:

• Winfluence – The Influence Marketing Podcast: Hosts a weekly podcast that dives deep into influencer marketing with industry experts.
• “The Rise”: Hosts a weekly chat at CIPIO.ai documenting the evolution of Community Commerce Marketing (CCM).

Expertise

Jason’s extensive experience spans various aspects of digital and influencer marketing. His expertise includes:

• Influencer Marketing: Developing strategies that focus on actual influence rather than just influencers.
• Community Commerce Marketing: Pioneering a new approach to leveraging influence for marketing through community engagement.
• Digital Strategy: Leading digital marketing initiatives that drive business growth and brand recognition.
• Content Creation: Founding and leading top marketing blogs and producing influential content.

Advocacy and Inclusivity

Jason is committed to reshaping the influencer marketing landscape by emphasizing genuine influence and community engagement. He shares his knowledge through speaking engagements, podcasts, and industry advisory roles, fostering growth and innovation in the marketing community.

Consulting Services

As a member of 100DollarsClub, Jason offers his extensive knowledge and experience through personalized consulting services designed to help businesses optimize their influencer marketing strategies and drive growth.