Who are you?
I’m Jess Vassallo, founder and Head of Growth at Evocative Media, an ecommerce growth marketing agency based in Sydney, Australia. My mission is to drive positive change in digital marketing through innovative and data-driven strategies.
Biz Category
Consultant
Country
Australia
City
Sydney
Little about you
Since founding Evocative Media, I’ve focused on helping ecommerce businesses achieve substantial growth. My team and I have generated over $100 million in tracked revenue for our clients in the past year alone, utilizing a mix of email marketing, paid social, Google advertising, and SMS marketing. I’ve been at the forefront of digital marketing since 2014, advocating for transparency and leveraging holistic, data-led strategies to deliver outstanding results. My commitment to these principles has established Evocative Media as a trusted partner for ecommerce growth.
Your biggest achievements
One of my proudest achievements is founding Evocative Media and guiding it to become a leading ecommerce growth marketing agency. Generating more than $100 million in tracked revenue for our clients in just the past year is a testament to the effectiveness of our strategies. Additionally, I’ve been recognized as a pioneer in digital marketing, particularly for my efforts in promoting transparency and ethical practices within the industry. Speaking at major conferences and being honored by organizations like Women in Ecommerce further highlight the impact of my work.
Top 3 motivations
- Client Success:Seeing our clients thrive and reach new heights of success is incredibly motivating.
- Innovation:Constantly exploring new strategies and technologies to stay ahead in the digital marketing landscape keeps me energized.
- Ethical Marketing:Advocating for transparency and ethical practices in the industry drives my passion for creating positive change.
Biggest biz lesson
The biggest lesson I’ve learned in business is the power of data. Data-driven decisions are crucial for crafting effective strategies and achieving consistent growth. It ensures that every marketing effort is targeted, measurable, and optimized for success.
Biggest life lesson
From my personal life, I’ve learned the importance of resilience. Building a business and driving change in an industry comes with many challenges, but maintaining a resilient mindset has been key to overcoming obstacles and achieving my goals.
Do you provide Shortcuts?
Yes, I offer coaching sessions where I share insights on ecommerce growth strategies. These sessions cover everything from data-led decision-making to effective use of email marketing, paid social, and other key tactics, helping businesses achieve rapid and sustainable growth.
Where can people find you?
Last thoughts
In the dynamic world of ecommerce, staying adaptable and committed to ethical practices can set you apart. Embrace data to drive your decisions, remain resilient in the face of challenges, and continuously seek out innovative strategies. By doing so, you can achieve remarkable growth and make a lasting impact in your industry.
