Who are you?
I’m Jimmie Stone, a creative leader and cultural gardener with over 20 years of experience in connecting brands and consumers through purpose-driven creative work. Currently, I serve as the VP, Head of Creative Strategy (CS) for Meta, where I inspire brands and agencies to harness the power of the Meta platform.
Biz Category
Expert
Country
United States
City
New York, New York
Little about you
As the VP, Head of Creative Strategy at Meta, I lead efforts to inspire and empower brands and agencies to utilize the Meta platform effectively. Prior to joining Meta, I was the Chief Creative Officer for Edelman in New York and the U.S. Head of Creative. During my time at Edelman, I played a pivotal role in transforming the agency’s creative content offering, building an experiential design group, and establishing a best-in-class creative studio and video production team. My career has been dedicated to fostering connections between brands and consumers through innovative and purpose-driven creative work.
Your biggest achievements
One of my major achievements was driving the creative transformation at Edelman, the world’s leading independent agency. I was instrumental in growing Edelman’s creative content offerings, including the development of an experiential design group and a top-tier creative studio and video production team. Now at Meta, I’m proud to oversee creative strategies that inspire brands and agencies to leverage Meta’s capabilities to their fullest potential, creating impactful and culturally relevant campaigns.
Top 3 motivations
- Purpose-Driven Creativity: I’m motivated by the ability to create work that not only connects brands with consumers but also serves a greater purpose.
- Innovation: Pushing the boundaries of what’s possible in creative strategy and execution keeps me inspired and driven.
- Cultural Impact: I strive to create campaigns that resonate deeply with audiences and make a meaningful impact on culture.
Biggest biz lesson
The most important business lesson I’ve learned is the power of purpose. When brands align their strategies with a clear and meaningful purpose, they can create deeper connections with consumers and achieve more significant and lasting impacts.
Biggest life lesson
The biggest life lesson I’ve embraced is the importance of authenticity. Staying true to oneself and maintaining genuine connections with others is crucial for personal and professional fulfillment.
Do you provide Shortcuts?
Yes, my Shortcut lessons focus on developing purpose-driven creative strategies and leveraging the Meta platform for maximum impact. Through a few coaching calls, I can share insights on how to create culturally relevant and innovative campaigns that connect deeply with audiences.
Where can people find you?
You can learn more about my work and insights through my profiles on One Club for Creativity, Provoke Media, and Eventible.
Last thoughts
In the world of creative strategy, success is driven by purpose, innovation, and authenticity. Embrace the power of meaningful connections, push the boundaries of creativity, and always stay true to your values. These principles will guide you in creating impactful and culturally resonant work that not only connects brands with consumers but also makes a lasting difference.
