Who are you?
I’m Karan Saggi, a design thinker and thought leader with a deep passion for ad tech, growth marketing, and strategy. At StackAdapt, I lead a team of Account Managers in Client Services across North America, helping clients achieve their marketing goals through innovative programmatic advertising solutions.
Biz Category
Expert
Country
Canada
City
Toronto, Ontario
Little about you
As a leader at StackAdapt, I oversee a team of Account Managers dedicated to providing top-notch client services and driving success for our North American clients. My journey in ad tech and growth marketing began after gaining experience in programmatic advertising, business consulting, and higher education. With a liberal arts academic background focused on Economics and Leadership Studies, I bring a unique perspective to the world of digital marketing. Outside of work, I’m a competitive rower for the Argonaut Rowing Club in Toronto and have been published in I/O.
Your biggest achievements
One of my significant achievements at StackAdapt has been leading a team that consistently delivers exceptional results for our clients. Our efforts have helped numerous businesses optimize their programmatic advertising strategies, driving growth and efficiency. My previous experience in programmatic advertising and business consulting has equipped me with the skills needed to navigate the complexities of the ad tech industry and develop effective marketing strategies. Being published in I/O has also been a highlight, allowing me to share my insights and contribute to the broader marketing community.
Top 3 motivations
- Innovation in Ad Tech: I am driven by the challenge of staying ahead in the rapidly evolving ad tech industry and finding innovative solutions for our clients.
- Client Success:Helping clients achieve their marketing goals and seeing their businesses grow as a result of our strategies is incredibly rewarding.
- Team Leadership:Leading and mentoring a talented team of Account Managers inspires me to continuously strive for excellence in our client services.
Biggest biz lesson
The most important business lesson I’ve learned is the value of adaptability. The digital marketing landscape is constantly changing, and being able to pivot and adjust strategies quickly is essential for sustained success.
Biggest life lesson
The biggest life lesson I’ve embraced is the importance of perseverance. Whether in competitive rowing or in my professional career, maintaining determination and resilience in the face of challenges has been key to achieving my goals.
Do you provide Shortcuts?
Yes, my Shortcut lessons focus on optimizing programmatic advertising strategies and leveraging growth marketing techniques. Through a few coaching calls, I can share insights on how to effectively manage client accounts, develop innovative ad tech solutions, and drive significant growth for businesses.
Where can people find you?
You can learn more about my work and insights through my author page on StackAdapt, my profile on RocketReach, and the StackAdapt blog.
Last thoughts
Success in the ad tech industry requires innovation, adaptability, and perseverance. Embrace the ever-changing landscape of digital marketing, stay ahead with cutting-edge solutions, and remain resilient in the face of challenges. By focusing on these principles, you can drive impactful results and achieve lasting success in your career.
