Who are you?
I’m Kelsey Stevenson, the Chief Product Officer at Bitly, where I lead our product vision and strategy. My role involves scaling our high-performing product management and design teams to deliver a market-leading, differentiated product suite.
Biz Category
Expert
Country
United States
City
New York City
Little about you
As the Chief Product Officer at Bitly, I am responsible for steering the product vision and strategy, ensuring our offerings remain at the forefront of the market. I lead our talented product management and design teams, focusing on innovation and differentiation. My career has been dedicated to building and scaling high-impact products that meet the evolving needs of our users. At Bitly, I’m passionate about connecting the world through meaningful data and user-centric design.
Your biggest achievements
One of my significant achievements is successfully scaling Bitly’s product management and design teams to deliver an industry-leading product suite. Under my leadership, we’ve launched innovative features that enhance user experience and drive business growth. Another highlight is leading the integration of connected packaging solutions, which represents the future of digital engagement and customer interaction. My efforts have solidified Bitly’s position as a leader in link management and analytics.
Top 3 motivations
- Innovation:The challenge of staying ahead in a rapidly evolving digital landscape keeps me motivated to innovate and push boundaries.
- User Experience:Creating products that genuinely improve users’ lives and experiences is deeply fulfilling.
- Team Growth:Mentoring and developing high-performing teams inspires me, as their success is a testament to effective leadership and collaboration.
Biggest biz lesson
The most important business lesson I’ve learned is the value of user-centric design. Prioritizing the needs and experiences of users leads to more successful, impactful products that resonate in the market.
Biggest life lesson
Adaptability is crucial. The ability to pivot and embrace change, both personally and professionally, has been essential for navigating the dynamic tech industry and achieving long-term success.
Do you provide Shortcuts?
Yes, I offer Shortcut lessons focused on product management and user-centric design. Through a few sessions, I can share insights and strategies for developing innovative products, scaling teams, and staying ahead in a competitive market. Whether you’re looking to enhance your product strategy or refine your design approach, my lessons can provide actionable guidance.
Where can people find you?
- Bitly Org Chart
- LinkedIn Post by Spectrum Equity
- Bitly Blog on Connected Packaging
- SaaStr Annual on Twitter
Last thoughts
Success in product management hinges on a deep understanding of your users and a relentless drive for innovation. By fostering a user-centric approach and embracing adaptability, you can create products that truly stand out. Remember, the strength of your team and the clarity of your vision are pivotal to achieving and sustaining success. Keep pushing boundaries and never stop learning.
