Kipp Bodnar – CMO at HubSpot | B2B Marketing Expert | Author & Speaker

Meet Kipp Bodnar, a dynamic leader in B2B marketing and social media. As the Chief Marketing Officer at HubSpot, Kipp drives top-of-the-funnel demand for B2B marketing software by leading a team of marketers who create and distribute impactful content. With a passion for inbound marketing and a commitment to transforming traditional marketing approaches, Kipp has established himself as a thought leader in the industry.

Career Highlights

HubSpot:

• Leadership: As CMO, Kipp leads a talented team dedicated to creating and distributing content that generates demand for HubSpot’s B2B marketing software.
• Inbound Marketing Pioneer: Advocates for inbound marketing strategies that help businesses attract customers through social media, blogging, SEO, and more.

Author and Speaker:

• The B2B Social Media Book: Co-author of a comprehensive guide on using social media for B2B marketing, sharing his extensive knowledge and insights.
• Public Speaker: A sought-after speaker on B2B social media and marketing, offering valuable insights on generating leads and driving revenue through innovative marketing strategies.

Previous Roles:

• SocialMediaB2B.com: Founder of a blog dedicated to the application of social media in B2B marketing, providing practical advice and thought leadership.

Expertise

Kipp’s deep expertise in B2B marketing encompasses:

• B2B Social Media: Leveraging social media to generate low-cost leads and drive business growth.
• Inbound Marketing: Transforming marketing practices from traditional methods to modern, customer-centric approaches.
• Content Creation: Developing and distributing content that engages and converts B2B audiences.
• Lead Generation: Implementing strategies to attract and nurture potential customers through social media and other digital channels.

Advocacy and Inclusivity

Kipp is passionate about elevating the perception of B2B marketing and demonstrating its critical role in business success. He challenges the notion that B2B marketing is merely “arts and crafts time” and emphasizes its importance for business health and growth.

Consulting Services

As a member of 100DollarsClub, Kipp offers specialized consulting services to help businesses harness the power of B2B marketing and social media.