Who are you?
I’m Lauren Kleinman, a dynamic force in the world of content and performance marketing, and a PR maven dedicated to setting DTC brands up for immense success. I am the Founder & CEO of Dreamday and the Co-founder of The Quality Edit.
Biz Category
Entrepreneur
Country
United States
City
Los Angeles, CA
Little about you
With a passion for content and performance marketing, I’ve built a career centered around driving growth for DTC brands. At Dreamday, I lead a team focused on creating impactful PR and affiliate marketing strategies that convert. The Quality Edit, my co-founded venture, is a fast-growing publication that sits at the intersection of commerce, content, and conversion, offering curated insights into quality products. My journey includes pivotal roles in building Ritual into an iconic DTC brand, and I now leverage that experience to fuel the success of my businesses. My unique 360-degree perspective of the publishing ecosystem—from in-house roles to founding my own agency and media company—enables me to craft holistic and effective marketing strategies.
Your biggest achievements
One of my proudest achievements is the successful launch and growth of Dreamday, which has become a go-to agency for PR and affiliate marketing in the DTC space. Co-founding The Quality Edit has also been a significant milestone, creating a publication that bridges the gap between commerce and content, and becoming a trusted source for consumers seeking quality products. At Ritual, I played a crucial role in establishing the brand’s market presence, applying those learnings to my current ventures. My ability to drive continuous growth and success for the brands I work with is a testament to the effectiveness of my strategies and the dedication of my team.
Top 3 motivations
- Innovation:Constantly exploring new ways to blend content, commerce, and conversion to drive brand success.
- Impact:Making a tangible difference in the growth and success of DTC brands inspires me daily.
- Community: Building and nurturing a community of like-minded professionals and consumers who value quality and authenticity.
Biggest biz lesson
The most important lesson I’ve learned in business is the power of adaptability. The digital marketing landscape is constantly evolving, and being able to pivot and adjust strategies quickly is essential for sustained success.
Biggest life lesson
From my personal life, I’ve learned the value of resilience. Overcoming challenges and remaining focused on my goals, despite setbacks, has been crucial to my personal and professional growth.
Do you provide Shortcuts?
Yes, I offer coaching sessions where I share my expertise in content and performance marketing, PR, and affiliate marketing. These sessions provide actionable strategies and insights that have proven successful in driving growth for DTC brands.
Where can people find you?
Last thoughts
Success in the DTC space hinges on the ability to seamlessly integrate content, commerce, and conversion. Embrace adaptability, remain resilient, and always strive for innovation. By doing so, you can create compelling marketing strategies that drive meaningful results and build lasting brand equity.
