Lauren Lawson-Zilai – Purpose-Driven Executive Creating Communications that Influence Decisions and Perceptions for Social Impact

Meet Lauren Lawson-Zilai, a distinguished communications executive with a unique blend of private sector heart and public sector mind. Lauren specializes in purpose-driven communications for complex and matrixed organizations, working at the intersection of innovation, entrepreneurship, and social change. Her strategic initiatives have significantly impacted legislation, public perception, and the lives of diverse communities.

Career Highlights

Leadership and Recognition:

• Founder of WWPR’s Emerging Leaders Awards: Recognized for fostering leadership and excellence in public relations.
• Past President of WWPR and PRSA National Capital Chapter: Honored with multiple awards, including PR Woman of the Year and PR Professional of the Year for Nonprofit/Association.
• Award Recipient: Honored by PR News’ Top Women in PR Awards and Ragan Communications’ Top Women in Communications.

Impactful Initiatives:

• Social Change: Developed communication strategies that have resulted in education, job placement, and training for youth, veterans, military families, and people with disabilities.
• Legislation and Public Perception: Influenced legislation and changed public perceptions through strategic communication initiatives.

Expertise

Lauren’s expertise spans several critical areas in communications and public relations. Her key areas of expertise include:

• Corporate Social Responsibility: Creating and managing initiatives that drive social impact and corporate responsibility.
• Creative Services: Developing innovative communication strategies and campaigns.
• Digital and Social Media: Utilizing digital platforms to enhance brand visibility and engagement.
• Brand and Reputation Management: Building and maintaining strong, positive brand reputations.
• Influencer Marketing: Cultivating partnerships and leveraging influencers to amplify messages.
• Message Development: Crafting compelling messages that achieve communication and organizational goals.

Advocacy and Inclusivity

Lauren is passionate about creating meaningful and equitable opportunities for all individuals, particularly those with disadvantages. She is committed to advancing social impact through effective communication strategies.

Consulting Services

As a member of 100DollarsClub, Lauren offers her extensive knowledge and experience through specialized consulting services designed to help organizations achieve their communication and social impact goals.