Len Herstein- Law Enforcement Professional, Author, and Keynote Speaker

Meet Len Herstein, a multifaceted professional who seamlessly blends his expertise in brand strategy with his commitment to public service. With a strong background in consumer packaged goods (CPG) marketing, Len has specialized in brand strategy, positioning, activation, and identity. He leverages this extensive experience in his roles at ManageCamp Inc. and Audiobrain, while also serving as a law enforcement professional.

Career Highlights

Marketing and Branding Expert:

• ManageCamp Inc.: Founder of a premier brand conference and training company that provides cutting-edge brand strategy insights.
• Audiobrain: Involved in a leading Sonic Branding company, helping brands develop distinctive audio identities.

Professional Experience:

• CPG Marketing: Classically trained with specialties in brand strategy, brand positioning, brand activation, and launching new products.
• Turnaround Specialist: Known for successfully revitalizing established, struggling brands.
• Meeting/Conference Planning: Expertise in organizing and producing impactful conferences and training sessions.
• Advertising Development: Skilled in creating compelling advertising campaigns that enhance brand identity.

Law Enforcement:

• Commitment to Service: Balances his corporate responsibilities with a dedicated role in law enforcement, bringing a unique perspective to his professional endeavors.

Expertise

Len’s expertise spans several critical areas in branding and marketing. His key areas of expertise include:

• Brand Strategy: Crafting comprehensive strategies that drive brand growth and loyalty.
• Brand Positioning: Defining and differentiating brands in competitive markets.
• Brand Activation: Implementing strategies to engage consumers and build brand equity.
• Brand Identity: Developing and maintaining a consistent and compelling brand image.
• Advertising Development: Creating effective advertising campaigns that resonate with target audiences.
• Conference Planning: Organizing successful events that educate and inspire attendees.

Advocacy and Inclusivity

Len is dedicated to continuous learning and the application of best practices in branding and marketing. He is passionate about sharing his knowledge through speaking engagements and his role as an author, helping others understand and apply effective brand strategies.

Consulting Services

As a member of 100DollarsClub, Len offers his extensive knowledge and experience through specialized consulting services designed to help businesses excel in brand strategy and marketing.