Lidia Infante – Head of SEO at SurveyMonkey

Meet Lidia Infante, a seasoned SEO consultant and the Head of SEO at SurveyMonkey. With over a decade of marketing experience and a strong focus on SEO and content strategy, Lidia has made significant contributions to the digital marketing landscape. Her educational background includes a BSc in Psychology and a Master’s in Digital Business, providing her with a unique perspective on user behavior and digital strategy.

Career Highlights

SurveyMonkey:

• Head of SEO: Leads the SEO strategy for SurveyMonkey, driving organic growth and optimizing search performance.

Previous Roles:

• Sanity.io, BigCommerce, Rise At Seven: Held key SEO roles, contributing to the success of these organizations with innovative SEO and content strategies.

Industry Recognition:

• SEO Speaker: Regularly featured at top-tier events such as MozCon, BrightonSEO, and WTSFest, where she shares her insights and expertise on SEO trends and best practices.
• Contributor: Writes about SEO trends and best practices for leading industry publications, including Moz, Search Engine Journal, and the Wix SEO Hub.

Expertise

Lidia’s expertise spans several critical areas in SEO and digital marketing. Her key areas of expertise include:

• SEO Strategy: Developing and implementing effective SEO strategies to drive organic growth and improve search performance.
• Content Strategy: Creating and optimizing content to align with SEO goals and engage target audiences.
• Technical SEO: Ensuring website architecture and performance are optimized for search engine crawling and indexing.
• Trend Analysis: Staying ahead of industry trends and adapting strategies to maintain competitive advantage.

Advocacy and Inclusivity

Lidia is dedicated to advancing the field of SEO through continuous learning and knowledge sharing. She is a strong advocate for inclusivity in the digital marketing industry and believes in the power of diverse perspectives to drive innovation and success.

Consulting Services

As a member of 100DollarsClub, Lidia offers her extensive knowledge and experience through specialized consulting services designed to help businesses excel in SEO and content strategy.