Lily Ray – Vice President, SEO Strategy & Research

Meet Lily Ray, an NYC-based SEO professional with a passion for driving organic growth and excellence in search engine optimization. Named the #1 most influential SEO expert in 2022 by USA Today, Lily is a creative and dedicated leader in the SEO industry, currently serving as the Senior Director of SEO & Head of Organic Research at Amsive Digital.

Career Highlights

Amsive Digital:

• Senior Director of SEO & Head of Organic Research: Leads an award-winning team of over 35 SEO professionals, driving innovative strategies and research in organic search.

Industry Recognition:

• Top SEO Expert: Named the most influential SEO expert in 2022 by USA Today.

Research and Education:

• SEO Researcher: Conducts in-depth research on SEO topics and shares findings through articles, interviews, podcasts, and conference presentations worldwide.
• Multilingual Speaker: Delivers presentations in both English and Spanish, expanding her reach and influence in the SEO community.

Expertise

Lily’s expertise spans several critical areas in SEO, making her a highly respected figure in the industry. Her key areas of expertise include:

• Google Algorithm Updates: Analyzing and adapting to changes in Google’s algorithms to maintain and improve search rankings.
• E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness): Implementing strategies to enhance website credibility and authority.
• Technical SEO: Optimizing website architecture and performance to improve search engine crawling and indexing.
• Google Discover: Leveraging Google Discover to increase visibility and traffic.
• Ecommerce and News SEO: Specializing in SEO strategies for ecommerce platforms and news websites.

Advocacy and Inclusivity

Lily is dedicated to advancing the field of SEO through continuous research and knowledge sharing. She believes in the power of education and collaboration to drive industry growth and innovation.

Consulting Services

As a member of 100DollarsClub, Lily offers her extensive knowledge and experience through specialized consulting services designed to help businesses excel in SEO and organic search strategies.