Who are you?
I’m Luca Bove, a search marketing specialist since 2000 and co-founder of Local Strategy. As a Product Expert at the Diamond level in the official Google Business Profile community, I bring extensive experience and expertise in local SEO and search marketing.
Biz Category
Expert
Country
Italy
City
Currently residing in Parma, Italy
Little about you
With over two decades in the search marketing industry, I’ve dedicated my career to mastering and advancing local SEO. In 2008, I co-founded Local Strategy, a company focused on optimizing local search strategies for businesses. My contributions to the field include authoring books and speaking at prominent industry events. Additionally, I conduct numerous classroom training courses and workshops across Italy, sharing my knowledge and helping others excel in search marketing.
Your biggest achievements
One of my significant achievements is co-founding Local Strategy, which has become a leading name in local SEO. As a Diamond level Product Expert in the Google Business Profile community, I’ve helped countless businesses enhance their local search presence. My work has also been recognized through my books and my presence as a speaker at major industry events. Additionally, I take pride in the success of my training courses and workshops, which have empowered many individuals and businesses to improve their SEO strategies.
Top 3 motivations
- Innovation:Constantly exploring new methods and technologies in local SEO to stay ahead of the curve.
- Education:Sharing my knowledge through books, speaking engagements, and training sessions to help others succeed.
- Community: Being an active member of the Google Business Profile community and contributing to the growth and improvement of local SEO practices.
Biggest biz lesson
The most significant business lesson I’ve learned is the importance of staying current with industry changes. Search marketing is an ever-evolving field, and keeping up with the latest trends and updates is crucial for success.
Biggest life lesson
In life, I’ve learned the value of perseverance. Staying committed and persistent, even when faced with challenges, has been key to achieving my goals and advancing my career.
Do you provide Shortcuts?
Yes, I offer coaching sessions where I share insights on local SEO and search marketing. My Shortcut lessons focus on leveraging Google Business Profiles effectively and optimizing local search strategies. These sessions are designed to help clients quickly learn and implement tactics that drive significant improvements in their local search visibility.
Where can people find you?
- Personal Website
- BTO Travel Speaker Profile
- SEO Local Interview
- Search Marketing Connect
- Laura Musig Interview
Last thoughts
Embrace the dynamic nature of search marketing and local SEO. Continuous learning and adaptation are essential to staying relevant and effective in this field. By focusing on innovative strategies and sharing knowledge, we can drive significant improvements for businesses and contribute to the broader SEO community. Remember, perseverance and a commitment to excellence are key to long-term success.
