Who are you?
I am Manuel Lodi, a dedicated digital marketing professional with a deep passion for SEO and SEA. Currently, I lead the SEA efforts at Studio Samo, working alongside an incredible team to manage multiple high-impact projects.
Biz Category
Expert
Country
Italy
City
Bologna
Little about you
I began my digital marketing journey with a focus on SEO Local, a field that remains close to my heart. Six years ago, I transitioned to the role of Head of SEA at Studio Samo. Here, I work with the legendary Team SEA, a group of talented professionals who help manage over 30 projects with a combined annual budget exceeding 4 million euros. My work involves crafting and optimizing strategies that drive performance and deliver tangible results for our clients.
Your biggest achievements
One of my significant achievements has been leading the SEA department at Studio Samo and successfully managing a diverse portfolio of projects. Our team’s ability to handle a substantial annual budget and deliver outstanding results is a testament to our collective expertise and dedication. Additionally, my work in the field of digital strategy has allowed me to participate in various training sessions and workshops, sharing knowledge and best practices with a wider audience.
Top 3 motivations
- Team Collaboration:Working with a talented team of professionals who inspire and challenge me to push the boundaries of what’s possible in SEA.
- Client Success:Seeing the impact of our strategies on client performance and helping businesses achieve their goals is incredibly rewarding.
- Continuous Learning:The digital marketing landscape is always evolving, and the opportunity to learn and grow keeps me motivated and excited about my work.
Biggest biz lesson
The most important business lesson I’ve learned is the power of teamwork. Collaboration and leveraging the strengths of each team member can lead to innovative solutions and exceptional results that wouldn’t be possible alone.
Biggest life lesson
On a personal level, I’ve learned the value of resilience. The digital marketing industry can be challenging and fast-paced, but maintaining a positive attitude and persevering through difficulties has been key to my success and growth.
Do you provide Shortcuts?
Yes, I offer coaching sessions focused on SEA strategies and campaign optimization. These sessions aim to provide actionable insights and techniques that can help businesses maximize their digital advertising efforts, drawing from my extensive experience in managing large-scale projects.
Where can people find you?
Last thoughts
The journey from SEO Local to leading the SEA team at Studio Samo has been both challenging and fulfilling. Working with a dedicated team to manage high-stakes projects has taught me the importance of collaboration, resilience, and continuous learning. The digital marketing world is full of opportunities for those who are willing to innovate and adapt. Embrace change, support your team, and strive for excellence in everything you do.
