Marcelo S. Parravicini – Higher Education Professional | Founder & CEO of Cygnus Education

Meet Marcelo S. Parravicini, a marketing and enrollment management thought leader in higher education. Marcelo has dedicated his career to helping institutions expand their educational offerings, restructure enrollment management, and develop strategies to drive significant enrollment growth.

Career Highlights

Cygnus Education:

• Leadership: Founded Cygnus Education in 2014, a leading performance marketing, enrollment management, and technology solutions provider for higher education.
• Innovation: Developed consumer-centric, fully compliant, analytics-based solutions to meet challenging marketing objectives.
• Impact: Enabled numerous institutions to achieve scalable and sustainable enrollment growth through strategic marketing and operational strategies.

Higher Education:

• Expertise: Extensive experience in marketing and enrollment management, helping institutions promote their educational offerings and enhance their enrollment processes.
• Thought Leadership: Recognized as a leader in the field, contributing valuable insights and strategies to the higher education sector.

Education:

• Wharton School of Business: Holds a Bachelor of Business Administration from the prestigious Wharton School of Business at the University of Pennsylvania.

Expertise

Marcelo’s extensive experience spans various aspects of higher education marketing and enrollment management. His expertise includes:

• Enrollment Management: Restructuring and optimizing enrollment processes to drive growth.
• Performance Marketing: Developing and executing marketing strategies tailored to the higher education sector.
• Analytics-Based Solutions: Leveraging data and analytics to inform strategic decisions and achieve marketing objectives.
• Higher Education Operations: Formulating operational strategies that directly impact enrollment and institutional growth.

Advocacy and Inclusivity

Marcelo is passionate about supporting the higher education sector and is actively engaged in philanthropic efforts. He and his wife, Cynthia, are committed to supporting several worthy organizations, contributing to their community’s betterment.

Consulting Services

As a member of 100DollarsClub, Marcelo offers his extensive knowledge and experience through personalized consulting services designed to help higher education institutions achieve their enrollment and marketing goals.