Who are you?
I am Marouscha Dorenbos, a passionate data analyst and CRO (Conversion Rate Optimization) specialist. For the past eight years, I have been diving deep into the world of data and performance marketing, weaving my expertise into the work I love.
Biz Category
Expert
Country
Netherlands
City
Currently traveling frequently to Sardegna
Little about you
My journey into the digital world began in 2015 when I first encountered Google Analytics. This experience ignited my passion for data and performance marketing. Over the years, I have honed my skills and now specialize in CRO, working with Midsummer Agency. I frequently travel to Sardegna to collaborate with my colleagues on the sunny island, blending my love for data with the art of optimizing user experiences.
Your biggest achievements
One of my proudest achievements has been integrating my analytics expertise into CRO, delivering significant performance improvements for clients. My work with Midsummer Agency has allowed me to help numerous businesses enhance their online presence and increase conversions. Additionally, I have contributed valuable insights and articles to platforms like Convert.com, sharing my knowledge and experiences with a broader audience.
Top 3 motivations
- Data-Driven Decisions:The power of data to uncover insights and drive strategic decisions motivates me every day.
- Optimization:Seeing tangible improvements in user experiences and conversion rates through effective CRO strategies is incredibly rewarding.
- Collaboration: Working with a talented team at Midsummer Agency and learning from diverse perspectives keeps me inspired and motivated.
Biggest biz lesson
The most valuable business lesson I’ve learned is the importance of continuous learning and adaptation. The digital marketing landscape is constantly evolving, and staying updated with the latest trends and tools is crucial for delivering the best results.
Biggest life lesson
On a personal level, I’ve learned the value of balance. Traveling to Sardegna for work has taught me to blend professional dedication with personal well-being, appreciating the beauty of different environments and cultures.
Do you provide Shortcuts?
Yes, I offer coaching sessions where I share my expertise in Google Analytics and CRO. These sessions are designed to help businesses quickly understand and implement data-driven optimization strategies, saving them the time and effort it took me to master these skills.
Where can people find you?
Last thoughts
The journey from discovering Google Analytics to becoming a CRO specialist has been incredibly fulfilling. Embracing data and leveraging it to optimize user experiences is a powerful way to drive business success. Stay curious, keep learning, and remember that every data point is an opportunity to improve and grow.
