Who are you?
I’m Alexander Swade, a performance marketing expert with over a decade of experience. I’m currently on a mission to build the best Amazon ads team in the world, leveraging my extensive background in large-scale performance advertising.
Biz Category
Entrepreneur
Country
Germany
City
Berlin, Germany
Little about you
I’ve spent over ten years immersed in the world of performance marketing, with a particular passion for large-scale ads. My journey began in agency roles where I managed advertising accounts for major clients like Airbnb and Dufry. Before joining Thrasio, I led the performance ads team at Seller-X, one of Europe’s largest Amazon aggregators. There, my team and I promoted over 24,000 products on Amazon and other marketplaces globally. I’m a strong advocate for automated marketing solutions and constantly seek innovative approaches to e-commerce. My interests extend to new technologies, gaming, and the stock market, all of which influence my approach to marketing.
Your biggest achievements
One of my biggest achievements was leading the performance ads team at Seller-X, where we successfully promoted more than 24,000 products across various marketplaces. This experience honed my skills in managing large-scale ad campaigns and optimizing them for maximum impact. At Thrasio, I’m proud to be part of a team that is redefining the landscape of Amazon advertising. My work with high-profile clients like Airbnb and Dufry during my agency days also stands out as a highlight of my career, providing me with invaluable insights into performance marketing.
Top 3 motivations
- Building Top-Notch Teams: I’m driven by the challenge of assembling and leading the best Amazon ads team in the world.
- Innovation in Marketing:The continuous evolution of e-commerce and marketing technologies inspires me to explore new strategies and solutions.
- Achieving Scale: The excitement of scaling ad campaigns to reach massive audiences and drive substantial growth fuels my passion for performance marketing.
Biggest biz lesson
The most important business lesson I’ve learned is the power of data-driven decision-making. In performance marketing, relying on data and analytics to guide strategy and optimization is crucial for achieving success.
Biggest life lesson
In life, I’ve learned that adaptability and continuous learning are key. The digital landscape is always changing, and staying flexible and open to new knowledge ensures you can navigate any challenge and seize new opportunities.
Do you provide Shortcuts?
Yes, I offer coaching sessions where I share insights from my extensive experience in performance marketing and Amazon advertising. My shortcuts include strategies for effective campaign management, leveraging automated marketing solutions, and optimizing ads for maximum ROI. These sessions are designed to provide practical, actionable advice to help you elevate your marketing efforts and achieve your business goals.
Where can people find you?
You can connect with me and learn more about my work through the following links:
Last thoughts
In the dynamic world of performance marketing, staying ahead requires a blend of data-driven strategy, innovative thinking, and adaptability. Embrace new technologies, continuously learn, and remain flexible in your approach. These principles will help you not only succeed but thrive in the ever-evolving landscape of e-commerce and digital advertising.
