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Mastering Digital Strategies: A Conversation with Enrica Campana

Who are you?

 

I’m Enrica Campana, a freelance PPC expert and digital strategist specializing in Facebook and Google Ads platforms for e-commerce and brands. With a passion for travel, food, and dance, I bring a creative and adventurous spirit to my work.

 

Biz Category

 

Consultant

 

Country

 

Italy

 

City

 

Currently living in Milan, Italy

 

Little about you

 

I have five years of experience in digital marketing, including three years at a digital agency. Now, as a Google Ads consultant and digital strategist, I collaborate with some of the most exciting and inspiring teams globally, such as Hootsuite-Adespresso and Loop. My expertise lies in crafting effective PPC campaigns and digital strategies that drive growth and engagement for e-commerce businesses and brands.

 

Your biggest achievements

 

One of my significant achievements is successfully transitioning to a freelance consultant and establishing myself as a trusted expert in the industry. Working with renowned teams like Hootsuite-Adespresso and Loop has allowed me to contribute to high-impact projects, optimizing ad performance and driving substantial ROI for my clients. Additionally, my ability to blend creativity with data-driven strategies has led to numerous successful campaigns that have boosted brand visibility and sales for my clients.

 

Top 3 motivations

 

  • Creativity: Crafting innovative and compelling ad campaigns that capture audience attention and drive results.
  • Impact:Seeing the direct impact of my strategies on clients’ growth and success is incredibly rewarding.
  • Continuous Learning:The ever-evolving digital landscape keeps me motivated to learn and adapt to new trends and technologies.

 

Biggest biz lesson

 

The most important business lesson I’ve learned is the power of adaptability. The digital marketing world is constantly changing, and being flexible and open to new ideas is crucial for success.

 

Biggest life lesson

 

The most valuable life lesson I’ve learned is to follow my passions. Balancing work with my love for travel, food, and dance brings joy and inspiration to my life and work.

 

Do you provide Shortcuts?

 

Yes, I offer coaching sessions where I share insights on creating effective PPC campaigns and digital strategies. My Shortcut lesson focuses on leveraging Facebook and Google Ads to maximize ROI for e-commerce and brands. These sessions are designed to provide actionable tips and techniques that can save clients time and help them achieve their marketing goals more efficiently.

 

Where can people find you?

 

 

Last thoughts

 

Embrace the journey and stay curious. The digital marketing world is full of opportunities, and by staying adaptable and passionate, you can achieve remarkable success. Remember to blend creativity with data-driven strategies and always keep learning. Whether you’re starting out or looking to optimize your current efforts, there’s always room for growth and innovation.

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