Who are you?
I am Sarah Sal, a Facebook Ads Specialist who has had the privilege of working with prominent clients such as Hootsuite and AdEspresso. With over a decade of experience and seven figures in ad spend, I’ve helped companies like ClickFunnels and Strategyzer achieve remarkable results through strategic Facebook advertising.
Biz Category
Expert
Country
United States
City
San Francisco
Little about you
With a deep-rooted passion for Facebook Ads, I’ve spent the last 10+ years perfecting the art of social media advertising. My journey began with clients like ClickFunnels and Strategyzer, where I transformed their ad performance, moving Strategyzer from earning $0.40 to an impressive $18 for every $1 spent. Beyond campaign management, I’ve contributed extensively to the industry by writing on Facebook ad testing, strategy, and execution for renowned platforms like AdEspresso, Agorapulse, and AdWeek. I’ve also shared my expertise through presentations, including Perry Marshall’s iconic 80/20 Facebook ads course.
Your biggest achievements
One of my standout achievements is turning around Strategyzer’s Facebook ad performance. They initially made $0.40 for every $1 spent, but with my strategies, we boosted their returns to $18 for every $1 invested. Additionally, I’ve run highly successful campaigns for Hootsuite, AdEspresso, and ClickFunnels, managing seven-figure ad spends and consistently delivering high ROI. My contributions to the industry through writing and speaking engagements have also been widely recognized, cementing my reputation as a thought leader in Facebook advertising.
Top 3 motivations
- Transformative Results: The thrill of turning around underperforming campaigns and achieving exceptional ROI for my clients.
- Continuous Learning:The ever-evolving landscape of digital marketing keeps me driven to learn and adapt new strategies.
- Sharing Knowledge:Helping others succeed through my writings, presentations, and mentorship programs.
Biggest biz lesson
The most important business lesson I’ve learned is the power of precise targeting and continuous testing. Understanding your audience and refining your approach based on data-driven insights is crucial to achieving outstanding results in digital advertising.
Biggest life lesson
On a personal level, I’ve learned that perseverance and resilience are key to overcoming challenges. Whether in my professional or personal life, staying committed and pushing through obstacles has always led to growth and success.
Do you provide Shortcuts?
Yes, I offer coaching sessions that focus on advanced Facebook Ads strategies, including ad testing, audience targeting, and campaign optimization. These sessions are designed to equip you with the insights and techniques that have taken me years to master, enabling you to achieve significant improvements in your ad performance.
Where can people find you?
You can learn more about me and my work on my website, connect with me on LinkedIn, or check out my blog for the latest insights on Facebook Ads.
Last thoughts
Success in Facebook advertising hinges on a deep understanding of your audience and a relentless commitment to testing and optimization. Stay curious, embrace change, and never stop learning. The digital landscape is vast and full of opportunities; with the right strategies, you can achieve remarkable results and drive your business forward.
