Who are you?
I’m Eli Schwartz, an SEO expert and author of “Product Led SEO”. With over a decade of experience, I’ve dedicated my career to helping B2B and B2C companies enhance their organic visibility and drive growth through strategic SEO initiatives.
Biz Category
Consultant
Country
United States
City
San Francisco
Little about you
As a consultant, I specialize in creating and executing global SEO strategies that significantly boost organic traffic for leading companies like WordPress, Shutterstock, BlueNile, Quora, Getaround, Mixpanel, and Zendesk. My approach, detailed in my book “Product Led SEO”, focuses on aligning SEO with product development to achieve scalable results. My expertise lies in understanding the nuances of search algorithms and leveraging them to enhance my clients’ online presence.
Your biggest achievements
One of my notable achievements is the successful implementation of SEO strategies for major brands that have led to substantial increases in organic visibility and traffic. My work with WordPress, for instance, helped them expand their global reach, while my strategies for Shutterstock significantly boosted their search rankings. My book, “Product Led SEO”, has also been well-received, providing a comprehensive guide for businesses looking to integrate SEO into their product development process.
Top 3 motivations
- Impact: Knowing that my work can dramatically change the trajectory of a business’s online presence keeps me motivated.
- Innovation:The ever-evolving landscape of SEO challenges me to constantly innovate and stay ahead of industry trends.
- Education:Sharing my knowledge and seeing others succeed through the strategies I teach is incredibly rewarding.
Biggest biz lesson
The importance of integrating SEO into the core product development process has been a critical lesson. SEO should not be an afterthought but a fundamental part of how a product is built and marketed.
Biggest life lesson
Persistence is essential. Success in SEO and in life often comes from continually pushing forward, learning from failures, and adapting to new challenges.
Do you provide Shortcuts?
Yes, I offer coaching sessions where I break down the principles of “Product Led SEO”. These sessions focus on creating sustainable SEO strategies that align with product goals, understanding and leveraging search algorithms, and implementing tactics that drive long-term growth.
Where can people find you?
Last thoughts
SEO is not just a marketing tactic; it’s a critical component of your product’s success. By integrating SEO into the foundation of your product strategy, you can achieve sustainable growth and long-term visibility. Embrace the power of SEO, stay persistent, and continually adapt to the changing digital landscape.
