Who are you?
I’m Dario Zannoni, a web marketing expert with a special focus on e-commerce and PPC (pay-per-click) advertising.
Biz Category
Expert
Country
Born in Italy
City
Currently living in Nagoya, Japan
Little about you
I moved to Japan nearly 20 years ago and began my career with a listed company that was a pioneer in selling used cars online to over 100 countries. Today, I lead a team of consultants at ASUE Inc., an SEM agency in Nagoya. Our team manages campaigns for over 100 clients across platforms like Google, Meta, Microsoft, and Yahoo, with a special emphasis on leveraging artificial intelligence. I’m deeply involved in the online PPC community, where I enjoy sharing crucial but often overlooked details about various aspects of online advertising.
Your biggest achievements
One of my proudest achievements was helping to revolutionize the online sale of used cars, making it possible for people in over 100 countries to purchase vehicles from Japan. Leading the team at ASUE Inc., I’ve managed to build a robust portfolio of over 100 clients, helping them optimize their campaigns and achieve significant growth. Our innovative use of artificial intelligence in SEM has set us apart in the industry, and my active participation in the PPC community has allowed me to mentor and guide many up-and-coming marketers.
Top 3 motivations
- Innovation:The rapid evolution of technology and the endless possibilities it brings keeps me constantly motivated to learn and adapt.
- Community: Being part of a vibrant community of PPC professionals who share knowledge and experiences inspires me daily.
- Success Stories: Seeing our clients achieve their goals and grow their businesses through our strategies is incredibly rewarding.
Biggest biz lesson
One of the most important lessons I’ve learned is the value of adaptability. The digital marketing landscape is constantly changing, and the ability to pivot and embrace new technologies and strategies is crucial for long-term success.
Biggest life lesson
Persistence is key. There were many challenges and setbacks along the way, but staying focused and determined has always helped me overcome obstacles and achieve my goals.
Do you provide Shortcuts?
Yes, I offer coaching calls where I share insights and strategies that took me years to learn. In these sessions, I cover advanced PPC techniques, AI integration in SEM, and effective campaign management to help marketers fast-track their success.
Where can people find you?
Last thoughts
In the fast-paced world of digital marketing, staying ahead requires continuous learning and a willingness to embrace change. Remember, every challenge is an opportunity to grow. Keep pushing boundaries, and never stop innovating.
